Mahindra Homestays-Social Media Marketing

Mahindra Homestays has quickly established itself as a digitally-literate, self-assured and colourful brand that relishes dialogue and collaboration with its audience. Through innovative blog content and social media initiatives we have built the necessary foundations for any travel brand looking for success in the modern online marketing environment.

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Social media Case Studies for Telecom & Mobile sector

In my last post I had reviewed the case studies submitted by Not-for-profit organizations; this post does a recap of the telecom & mobile sector. I am sharing two extremely insightful case studies submitted by TATA DOCOMO & Nokia -

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Announcing Winners of IndiaSocial Case Challenge – edition 1

There were no cash rewards, no award ceremonies, no festivals… just pure rigour. From the submission form (not for the faint-hearted), to the judging process that our esteemed panel of judges adopted, it has been about recognising the best social media work in India. We received a total of 37 submissions of social media work in India, of which 3 winners each under, Long-term initiatives and Short-term project categories have been selected.

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United Breweries Ltd-Kingfisher Calendar 2010 Launch Contest

India Social Case Challenge – Edition 1 Category- Long-term Initiatives Title-Kingfisher Calendar 2010 Launch Contest Share a little about your organisation Kingfisher Beer from the house of United Breweries Ltd. It is the largest selling beer brand in the country. Executive Summary As a part of Kingfisher’s basic proposition of spreading the cheer of the [...]

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Samsung Mobile–Samsung Corby Color Wars

IndiaSocial Case Challenge – Edition 1 Category: Short-term Initiatives Title-Samsung Corby Color Wars on Twitter Share a little about your organisation At Samsung, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world’s recognized leaders in the digital technology industry. Our commitment to being the world’s best [...]

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Social Media for Recruitment

Social media. Social networking. Facebook.  Twitter. LinkedIn . Blogging. MySpace. These are just some of the many buzz words in today’s internet space. Social networking is considered a great tool to connect with friends, family, colleagues and even potential customers. Everyone, right from a twelve year-old student to an eighty year old granny is trying [...]

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Twitter limited to celebrities, LinkedIn finds more users in India: Survey

Social Media is the buzz word today. From SME’s to biggies of the market, everyone is trying to understand and effectively implement social media to grow their business. A survey was conducted by Indiabiz News & Research Services focusing over 350 respondents in Delhi, Mumbai, Kolkata, Chennai and Bangalore. Here are some key findings for an [...]

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SME’s in India acquire customers via Social Media

Social media is slowly emerging as a potent mainstream business tool and plays a major role in customer acquisition. Businesses have now started seeding social media for long term relationships which eventually would convert into a potential customer. A survey conducted by Regus, an office services firm in February – March 2010, revealed that 52% [...]

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The Better India- Positive Journalism

India Social Case Challenge – Edition 1 Category- Long-term Initiatives Title- Positive Journalism – The Better India Share a little about your organisation The Better India is a news organization with a difference – it reports only positive stories, showcases unsung heroes – people who are making a positive impact and leading developmental solutions. Executive [...]

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Peace Portal Network-Enlightening Peace Activism

India Social Case Challenge – Edition 1 Category – Long term initiative Title-Peace Portal Network Share a little about your organisation Peace Portal is a not-for-profit private association (non-governmental) dedicated to project networking of sustainable solutions by bringing together faith groups, non-profits, and for-profits with solutions for achieving the United Nations Millennium Development Goals. We [...]

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Pardada Pardadi Educational Society – Paper Preeti Visits the World

India Social Case Challenge – Edition 1 Category: Long-term Initiatives Title : Paper Preeti Visits the World Share a little about your organisation Since 2000, Pardada Pardadi Educational Society has been improving the lives of girls in rural India. Its mission is to uplift and empower girls from the poorest sections of society by providing [...]

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Nokia-Email With Ease Campaign

India Social Case Challenge – Edition 1 Category: Long-term Initiatives Title : Nokia Email With Ease Campaign Share a little about your organisation Bloggers’ Mind is a three-year-old company, dedicated to Social Media analytics and buzz marketing. It is a 25 member team with offices in US, Delhi and Mumbai. Bloggers’ Mind supports Nokia India [...]

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Institute of Rural Research and Development – Communicating Progressively

India Social Case Challenge – Edition 1 Category – Long term initiative Title-Communicating progressively Share a little about your organisation Institute of Rural Research and Development (IRRAD) is an initiative of S.M. Sehgal Foundation established as a Trust in 1999 to envision rural people across India motivated and empowered to make their lives more secure [...]

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About India Social

IndiaSocial™ – social media open, aims to bring together stakeholders in the Indian social media eco-system for engagement, sharing, learning and collaboration in a vibrant space – physical and virtual. Our descriptor ‘Social Media Open’ embodies openness - embracing all stakeholders; open discussions; akin to a sport field it showcases team spirit and a level playing field.

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