News
Study: How top brands use Twitter for customer service
Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released
- Facebook to introduce auto-play video ads in users’ News Feeds
- Study: ‘Social Media Marketing – India Trends Study 2013′ by Ernst & Young
- Interview with Samar Singh Sheikhawat, Senior Vice President of Marketing, United Breweries Ltd.
- Allen Solly’s End of Season Sale Facebook application generates an unprecedented 2,194% RoI
- Pikboo – Sandeep Amar’s entrepreneurial venture
- How are e-commerce brands performing on social media?
- ‘Facebook Home for Android’ – How will marketers benefit?
- Twitter re-launches its business website with tools and tips for advertisers
- How much has social media penetrated in India?
Case studies
Case Study: Club Mahindra – Verse-a-tile – The crowdsourced poem
Title Verse-a-tile – The crowdsourced poem Organization Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction.
- IndiaSocial CaseBook2
- IndiaSocial CaseBook 1
- Case Study: Maruti Suzuki Ritz – Live the moment
- Case Study: Nokia N8 in social media – The art of storytelling and the power of UGC
- Case Study: Bell Bajao! – ringing louder against #VAW
- Case Study: RCB Web TV – Exploring the new front
- Case Study: Being the Castrol World Cup ka Hero on Facebook
- Case Study: Reaching cult status digitally – Inorbit Mall
- Case Study: Jet Airways Wins Over Users In Social Media
- Study: ‘Social Media Marketing – India Trends Study 2013′ by Ernst & Young
- How much has social media penetrated in India?
- An analysis of IPL team wins on social media channels
- Are you leveraging your content well?
- Do different countries show different levels of interest in engaging with brands on social media?
