Videos
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NEW: 30 social media case-studies from India including winners of CaseChallenge 2
The biggest advantage with social media is that it gives you a tremendous opportunity to touch-base a huge target audience – directly or indirectly. However, your success depends on how you engage with your audience, increase your following and then use them as your network to spread message about open requirements.
In a recent development, Facebook introduced a new feature called ‘Sponsored Stories’ which will allow companies to take user generated content and turn it into an advertisement for its products.In a world where word of mouth and recommendations from trusted sources still score over advertising, Facebook Sponsored Stories seem like a logical way of introducing another revenue channel within Facebook.
Along with the up-gradation of cellular technology for the masses, a new trend in the mobile based social sphere can be –the location-based or Geo-social services. This can be the next big thing for Indian marketers, especially for small enterprises, who till this point were merely brick-and-mortar.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.