Professional networking website – LinkedIn, has released some interesting data on the pattern of promotions in India and abroad. The data taken from the 1990′s and 2000′s highlights the changes in months of promotions in various countries and across different verticals.
The biggest advantage with social media is that it gives you a tremendous opportunity to touch-base a huge target audience – directly or indirectly. However, your success depends on how you engage with your audience, increase your following and then use them as your network to spread message about open requirements.
In a recent development, Facebook introduced a new feature called ‘Sponsored Stories’ which will allow companies to take user generated content and turn it into an advertisement for its products.In a world where word of mouth and recommendations from trusted sources still score over advertising, Facebook Sponsored Stories seem like a logical way of introducing another revenue channel within Facebook.
Along with the up-gradation of cellular technology for the masses, a new trend in the mobile based social sphere can be –the location-based or Geo-social services. This can be the next big thing for Indian marketers, especially for small enterprises, who till this point were merely brick-and-mortar.