Day 1 ad:tech New Delhi: Digital natives of brands and agencies in India unite

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The first edition of ad:tech India has been a much awaited event on the calendar. A 15 yr old brand ad:tech is a global digital marketing event that provides insights to media, marketing and technology professionals on the changing digital world. The first edition produced by dmg:events in partnership with NetworkPlay in India started with a bang on wednesday, 27th April at the Leela Kempinski, New Delhi.[ ... ]

Basic Twitter applications for businesses

Twitter has become a useful resource not just for interacting with customers and solving their queries but also for becoming a social tool for external activities. Businesses can use Twitter as a platform for various activities which otherwise would reside [ ... ]

Facebook Posts with 80 characters or less get higher engagement – Buddy Media Report

A data report by Buddy Media suggests strategy to employ to use Facebook wall posts effectively. These suggestions are based on study conducted on Buddy Media’s partners. Most of the brands have Facebook fan pages and are actively participating in [ ... ]

Interview with Gulshan Verma, VP & Country Head, Ad Network, Komli Media (India and Middle East)

Komli Media is an established digital media network platform in the Asia Pacific. It provides digital advertising technologies to marketers to reach and acquire their audiences and publishers to maximize their revenues with main focus being on Facebook. In the [ ... ]

An improved Google Analytics now available to all

In a blog post on the Google Analytics blog, Google announced the availability of an improved and overhauled Google Analytics system for everyone. Many companies and brands use Google Analytics as their tool for tracking clicks and assessing their audience. [ ... ]

‘Facebook Studio’ – community for agencies and brands

As announced at the end of March, Facebook Studio – a community for creative advertising agencies and marketers, is now live and running. The introduction of the website reads – Facebook Studio is a place to celebrate marketers who are [ ... ]

MakeMyTrip and Yatra lead in social media mentions of travel industry in India

We had covered how the tourism industry was using social media and now there is data to support mentions of travel industry. Omllion , social media monitoring service, setup keywords for leading travel portals in India and assessed their social [ ... ]

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