New Trends in Brand Engagement: @MaheshMurthy at The Paul Writer Conference #CMO2011


Paul Writer, a peer-to-peer community for marketers organised the The Paul Writer Futurist CMO Conference last week. Digital and social media featured prominently in discussions on the latest marketing trends. Day 1 featured a session by Mahesh Murthy, Founder, Pinstorm [ ... ]

Case Study: Canon – Knowing your consumers, the social way

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IndiaSocial Case Challenge- edition 2 Category: Best use of Platform Title: Knowing your customers, the social way Share a little about your Organisation Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world [ ... ]

Facebook launches ‘Topic Targeting’ for Social Ads


Facebook has announced a new category called ‘Topic Targeting’ for social ads and sponsored stories to reach the target audience in a more effective way. Targeting by topic helps advertisers connect with a larger number of people who might be [ ... ]

Google India Auto Report


Introduction Google India launched a report on the auto sector(Cars & Bikes), illustrating the Indian consumer behaviour inyears (‘09 & ‘10) and how they are moving towards the Internet to make auto purchase decisions. 10 Key Findings Indian consumers at 65% are ahead of mature [ ... ]

Facebook announces new privacy settings


Facebook has announced changes to its privacy settings falling in two categories: Privacy changes to what shows up on user profiles and Changes to how users share new content 6 privacy setting changes made for the user profile Content on your [ ... ]

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