Event Listing: ad:tech New Delhi on February 20-22, 2013

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Event: ad:tech New Delhi 2013 Venue: The Leela Kempinski, Gurgaon Date: February 20-22, 2013 ad:tech New Delhi, with its globally respected roster of speakers, workshops and exhibitors, continues to be the preferred resource and destination for digital marketers in India. The last 2 [ ... ]

Event Listing: WATSummit on February 15, 2013

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Event: WATSummit 2013 Venue: The Orchid Hotel, Mumbai Date: February 15, 2013 WATSummit, organised by WATMedia, aims to be the platform that connects the Web, Advertising and Technology Industry in India and be its voice. The lively one day event seeks to figure out exactly why digital marketing has become an important [ ... ]

Event Listing: 7th India Digital Summit on January 16-17, 2013

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Event: 7th India Digital Summit 2013 Venue: The Lalit Hotel, New Delhi Date: January 16-17, 2013 The India Digital Summit has grown to become the flagship annual event of IAMAI, and is one of the largest annual gatherings of the digital industry in [ ... ]

Interview with Anuradha Aggarwal, Senior VP – Brand Communication, Vodafone India

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While it is a fact that any brand with a clear understanding of social media and some great ideas, can leverage it to generate interest, certain domains, by virtue of the kind of conversations they generate, are more suited to [ ... ]

Google+ launches communities – how can you leverage them?

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Google+ was launched in August 2011, and in just about a year and a half, it has 500 million user profiles. About half of those, 235 million, are active users – those who are viewing or +1-ing content – and [ ... ]

The difficulties and opportunities in monetising mobile – Sandeep Amar at #SESND

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One of the most interesting sessions on Day #2 of the SES Conference, New Delhi was on ‘The difficulties and opportunities in monetising mobile’ by Sandeep Amar, Vice President, Mobile Marketing at One97. Sandeep started his talk by presenting a lot of [ ... ]

Keynote Panel at #SESND: Integrated Marketing – What does it mean?

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The SES Conference in New Delhi was kicked off on Tuesday morning, December 4, 2012, with a keynote by Crispin Sheridan, Senior Director of Search Marketing, SAP who talked about the history of search marketing, in his session titled ‘Search [ ... ]

What kind of content works on social media?

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Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]

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