After a fiercely fought battle in the 2nd edition of IndiaSocial CaseChallenge2, the verdict is finally out.
The jury’s task was not an easy one, given that there were 105 submissions this year, across three categories – Best Strategic Programme, Best Short Term Campaign and Best Use of Platform. The jurywent through a 3 tier process, the final being an on-ground jury meet held at NASSCOM office in New Delhi in the first week of August 2011.
Without much ado, here are the final winners!
|Best Short Term Campaign||Best Use of Platform||Best Strategic Programme|
|Winner||Reebok the Butt Revolution||Fastrack||Artist Aloud|
|Runner’s Up||Book My Show||Mobile Roadie Hunt at Idea||MTV Roadies|
|Second Runner’s Up||Channel (V) 2 – How to create 12 million impressions in 48 hours||Kaya Skin Clinic||Max New York Life|
In the best strategic programme category, there was a fierce competition between Artist Aloud, a platform for independent music and MTV Roadies. While ArtistAloud stood out for an innovative approach to build a platform for independent music, MTV Roadies stood out for its creative engagement and overall impact of the programme. Eventually the former won by a small margin to grab the numero uno position. Max New York Life with its igenius community focused around parenting was widely appreciated by all jury members and won the third position. We will be in touch with you.
In the best short term campaign, Reebok the Butt Revolution was a clear favourite and won the top position followed by Book My Show and Channel [v] in second and third position respectively.
In the Best Use Of a Platform, Fastrack scored the top position for its use of Facebook for its 1 million fans celebration campaign. Idea scored second followed by Kaya Skin Clinic in the third position.
There were two cases that were recommended for a Special Mention by the jury for their outstanding work – MustBol and RangDe.
While Recognition is the sweetest reward, to make the wins even sweeter, winning teams of 1st position and 1st runner-up positions, in all 3 Categories, would be getting a cash prize of Rs. 50,000/- and Rs. 25,000/- respectively. A Certificate would be given to all winners including the second runner’s up.
Many congratulations to all the winners!
Here is what some of our jury members had to say about the initiative -
“The IndiaSocial CaseChallenge – 2 was a fantastic experience. Going through so many case studies was truly a rigorous exercise. I think winners do indicate the cases for best engagement in social media but looking at so many fantastic ideas is a victory of social media marketing in India. There are so many cases other than winners to study and learn from. Some of the NGO ideas are really worth noticing.”- Sandeep Amar, Head- Marketing/Audience/Sales Strategy, Times Internet Limited
“It is amazing to see how quickly the Indian brands are embracing social marketing and the pace at which innovation is happening” – Kalpana Behara, Manager, Online Sales Operations, Facebook
“The IndiaSocial Case Challenge 2 is probably the most comprehensive in evaluating the best Social Media case studies across the country. The organising team made sure that personal biases and inclinations were ruled out during the early stages ensuring a very fair selection process. Congratulations to the winners not only for truly deserving the award, but for setting the precedent for other brands!”- Arun Nair, Director – Digital Marketing and Social Media at Sulekha.com
“It has been a fascinating experience. The case challenge reports showed a ferment of creativity and sensitivity in the use of emerging social media not only by corporates and brand builders but also by non-governmental organisations and small groups for activities that include raising of social awareness and fund raising. Clearly, this is only the beginning of the social media revolution.”- Madhavan Narayanan – Tech Columnist/Associate Editor, Hindustan Times
We would like to thank all our Sponsors and Partners without whose support, such an incredible participation could not have been possible – NM Incite, Mint, Exchange4Media, IMPACT magazine, NASSCOM and Digital Vidya.
A big thank you to all the jury members for their time, insights and efforts and most their enthusiasm. The rich debates and discussions during the jury process actually helped in identifying the final winners.
The winning cases are already up on IndiaSocial. We would soon be uploading the other cases submitted during the CaseChallenge.
For any enquiries, please feel free to reach out to us at firstname.lastname@example.org
There are more exciting updates coming up. Stay Tuned!