HP presents IndiaSocial CaseBook 1, with NM Incite – download your copy.

Download your copy of IndiaSocial CaseBook 1; also win an HP Mini 110.

Here are 5 reasons why the CaseBook is a great resource for you:

1. One stop for interesting case-studies across verticals
2. Straight from the horse’s mouth – first hand accounts
3. Right questions to get the right answers
4. Expert speak – read articles by industry leaders
5. Know where you are – benchmark your work.

Download your copy now.

Move over email, Facebook’s social inbox is here

Putting to rest rumors about its plans to assasinate the legendary ‘Email’, Facebook instead heralded the email’s natural death with an announcement last evening of a more sophisticated messaging system allowing users to choose “however they want to share”.
So, what’s new about the Facebook messaging system

Facebook launches Groups – gives control to users on privacy settings

After a severe backlash in May earlier this year on the issue of privacy control, Facebook has made a comeback of sorts by announcing a slew of significant measures that will enable users to be in better control of their information and engagement with other users

Nielsen report on top online shopping trends in India

The recently launched Nielsen Global Online Shopping Report looks at how consumers shop online: what they intend to buy, how they use various sites, the impact of social media and other factors behind purchase decision. IndiaSocial reached out to Nielsen India for some deeper insights about the key findings for the Indian market. Alongside some key findings shared in their company release, we have captured some of these EXCLUSIVE data about the Indian market in this post

New Twitter is an Information, not, a social network

Since the announcement of the launch of “New Twitter” yesterday, the Social Media world has been buzzing about all the changes and their impact on usage. If you have missed out on the buzz, we will be sharing the long and the short of the “New Twitter” and some must read resources. The message of the new face of Twitter clearly is – it’s OK if you think you’re not interesting enough to have your own Twitter account. Don’t apologize if you don’t tweet – just come to Twitter and consume content instead

Social Media Marketing in India – Brands active on Facebook

One of the key challenges that brands and marketers face about Social Media in India is the lack of adequate statistics, data points, benchmarking the current brands in the Indian market. As the Social Media market is maturing in India, we will see more of this information being available for analysis and measurement.One such interesting initiative has been undertaken by the Media2win team

India Social Networking Audience grows by 43%, Facebook is No.1

The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out

About Twitter jitters and more

Its been quite interesting to see over the past few months on how Twitter has gone on to become among the biggest fascinations for the mainstream media