Articles By: Editorial

Case Study: Maruti Suzuki Ritz – Live the moment

Case Study: Maruti Suzuki Ritz – Live the moment

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences who prefer a stylish car with excellent performance and sporty design. There were around 100,000

Case Study: Nokia N8 in social media – The art of storytelling and the power of UGC

Case Study: Nokia N8 in social media – The art of storytelling and the power of UGC

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Nokia N8 in social media – The art of storytelling and the power of UGC Share a little about your organisation/ brand Bloggers’ Mind is a word of mouth and conversation analytics company. At Bloggers’ Mind, we map, measure and analyze conversations within the Social Media

Case Study: Bell Bajao! – ringing louder against #VAW

Case Study: Bell Bajao! – ringing louder against #VAW

IndiaSocial Case Challenge – edition 2 Category: Best Short Term campaign Title: Bell Bajao! – ringing louder against #VAW Share a little about your organisation/ brand Breakthrough is a global human rights organisation that uses the power of media, pop culture, and community mobilisation to inspire people to take bold action for dignity, equality, and justice.

Case Study: RCB Web TV – Exploring the new front

Case Study: RCB Web TV – Exploring the new front

India Social Case Challenge- edition 2 Category: Best use of a Platform/ Channel Title: RCB Web TV – Exploring the new front Share a little about your organisation/ brand Royal Challengers Bangalore is a cricket team based in Bangalore that plays in the Indian Premier League(IPL). The team is owned by Dr. Vijay Mallya, through his flagship firm

Case Study: Being the Castrol World Cup ka Hero on Facebook

Case Study: Being the Castrol World Cup ka Hero on Facebook

IndiaSocial Case Challenge – edition 2 Category: Best use of a channel/platform Title: Being the Castrol World Cup ka Hero on Facebook Share a little about your organisation/ brand Castrol India has Castrol Cricket Index is a definitive system to objectively analyse and rank player performances across T20, ODI and Test cricket using technology. With Castrol World Cup ka Hero during

Case Study: Reaching cult status digitally – Inorbit Mall

Case Study: Reaching cult status digitally – Inorbit Mall

India Social Case Challenge- edition 2 Category: Best Strategic programme Title: Reaching cult status digitally – Inorbit Mall Share a little about your organisation/ brand Inorbit Mall is committed to retailing in India, It provides a walk through experience for customers. Executive Summary Inorbit Mall started their digital campaign in June 2010. Facebook being the social

Case Study: Jet Airways Wins Over Users In Social Media

Case Study: Jet Airways Wins Over Users In Social Media

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Jet Airways Wins Over Users In Social Media  Share a little about your organisation/ brand Not Available Executive Summary When Jet Airways launched a new route to Johannesburg, we wanted to create some fanfare on Facebook and Twitter to make them aware of our latest international

Case Study: Ford Figo Discover Smart Drive

Case Study: Ford Figo Discover Smart Drive

India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Ford Figo Discover Smart Drive Share a little about your organisation/ brand Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. Ford India manufactures and distributes automobiles and engines made at its integrated manufacturing facilities at

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