Videos
Meet the winners!
NEW: 30 social media case-studies from India including winners of CaseChallenge 2
Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released
Indian organisations use social media more often than their global counterparts, according to Ernst & Young‘s recent study, titled ‘Social Media Marketing – India Trends Study 2013′. The report takes a deep look into how companies in India use digital
Allen Solly’s recent campaign on Facebook was focused on translating engagement with fans and customers online into footfalls and sales at physical stores. The campaign achieved its revenue target, and 4% of the revenue during the End of Season Sale
As the new financial year begins, it’s a new beginning for business.twitter.com as well. Redesigned as the go-to resource for everything that brands and businesses that are seeking from Twitter, the website attempts to answer all questions that marketers have about the platform.
Twitter is now offering their advertising partners a new survey tool using which they can measure the impact of their Twitter campaigns on brand metrics. Developed in collaboration with Nielsen, the tool called Brand surveys will appear to users just like a Promoted
An intriguing session from the final day of Ad:tech New Delhi 2013 was the panel session ‘The World Of Today’s Connected Youth’. Moderated by Shalini Rawla, Managing Consultant, The Key Consumer Diagnostics and Intelligence, the panellists were young college students -
Ad:tech New Delhi‘s opening keynote presentation by Wendy Clark, Senior Vice President, Integrated Marketing Communications and Capabilities of The Coca-Cola Company was the first of the all-women keynotes for this edition. It was a highly-awaited presentation on Coca-Cola’s Liquid & Linked
It may have once been a commonly-held notion that only retail and consumer goods brands are well suited to leverage social media to connect with their consumers, and brands in the financial sector will have a harder time of it.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.