Videos
Meet the winners!
NEW: 30 social media case-studies from India including winners of CaseChallenge 2
One of the most interesting sessions from Day 2 of IAMAI’s 7th India Digital Summit, from the point of view of the digital marketing space, was the Plenary Session: Mobile Internet as a game changer, moderated by Jonathan Bill, Senior
In an example of how significant the mobile social space has become in India today, Vuclip recently partnered with Nokia on a campaign to promote the Nokia Lumia 510 on its mobile video portal and social networks. Vuclip has also integrated Nokia’s ‘Trendify’
There has been a lot of research to determine why people ‘like’ and ‘follow’ brands on their social media channels. Social engagement advertising firm SocialVibe conducted a study on internet users in the US to find out the reasons why
While it is a fact that any brand with a clear understanding of social media and some great ideas, can leverage it to generate interest, certain domains, by virtue of the kind of conversations they generate, are more suited to
Google+ was launched in August 2011, and in just about a year and a half, it has 500 million user profiles. About half of those, 235 million, are active users – those who are viewing or +1-ing content – and
One of the most interesting sessions on Day #2 of the SES Conference, New Delhi was on ‘The difficulties and opportunities in monetising mobile’ by Sandeep Amar, Vice President, Mobile Marketing at One97. Sandeep started his talk by presenting a lot of
The SES Conference in New Delhi was kicked off on Tuesday morning, December 4, 2012, with a keynote by Crispin Sheridan, Senior Director of Search Marketing, SAP who talked about the history of search marketing, in his session titled ‘Search
Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.