Tata Motors, Ford and Audi are the Top 3 most mentioned auto brands online in June 2013 #indiautosocial


Blogworks announced its inaugural IndiaAuto Social Index results for the month of June 2013 today. The automobile industry is one of the most impacted by social media conversations, which have a significant effect on opinion and purchase. Also, given the capital intensive [ ... ]

Facebook now has 819 million monthly active mobile users


As Facebook releases latest numbers, having reached 1.15 billion monthly active users by the end of June 2013, even more significant is the steep rise in the number of people using Facebook on mobile – 819 million MAUs, a 51% [ ... ]

Case Study: Priyanka Chopra’s new single ‘Exotic’ feat. Pitbull


Title How we leveraged the power of a massive, passionate social media fan following to create a global buzz that pushed the song to the International Top 40 on debut. Brand Priyanka Chopra is an Indian film actress, singer, and [ ... ]

Interview with Rishi Piparaiya, Marketing Director, Aviva India


Aviva India has recently been doing a lot of interesting work on social media. Their campaign on the occasion of Father’s Day generated a lot of buzz online. We spoke to Mr. Rishi Piparaiya, Director of Marketing, Bancassurance and Business Partnerships to [ ... ]

Study: Social media users are overwhelmed with updates


A recent study by online community MyLife.com revealed that more than half regular social media users are overwhelmed by the large number of updates and would like to take a break from social networking. A trend that doesn’t bode well [ ... ]

Twitter introduces feature to auto-complete popular #hashtags


Hashtags have become an ubiquitous part of social media as after Twitter and Instagram, Facebook recently introduced them as way to filter and search for content. It is now being reported that for a few days, Twitter has been auto-completing [ ... ]

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