Articles By: Neha Chandok

4 billion online videos streamed daily on YouTube

4 billion online videos streamed daily on YouTube

YouTube streams 4 billion online videos every day as per a latest report in Reuters. The article also highlights that 4 billion hits every day are an increase of 25% in last 8 months. YouTube had recently redesigned the interface and functionality of the platform. The overhaul focussed on showcasing most used and most viewed

Tumblr hits 15 billion page views per month

Tumblr hits 15 billion page views per month

In five years, Tumblr has 120 million unique users and 15 billion page views every month, Tumblr’s founder and CEO David Karp revealed these figures at the Digital Life Design Conference in Munich, according to a report. As per the statistics, four months ago Tumblr received 13 billion page views a month and had 30

Brands fail to listen to what people want: Digital Life by TNS #tnsdl

Brands fail to listen to what people want: Digital Life by TNS #tnsdl

TNS recently announced its findings for Digital Life. The study is based on in-depth interviews with over 72,000 people in 60 countries. The study scopes out consumer attitudes across the markets and the consumer behaviour online. Key Findings: a global perspective Globally, 13% people of the surveyed population like to praise as compared to 11

72% access internet for healthcare related information: Catching the e-Healthcare Bug

72% access internet for healthcare related information: Catching the e-Healthcare Bug

Webchutney recently announced the findings of their latest report -Catching the e-Healthcare Bug based on a survey of over 2000 respondents from an online consumer panel. Catching the e-Healthcare Bug analyses the growing influence of digital media on the Indian healthcare segment by sharing trends in the usage and perception of the internet by consumers.

The rise of deal websites in India: An NM Incite Study

The rise of deal websites in India: An NM Incite Study

E-commerce is much more dependent on Social Media than before. Social Media is acting as a catalyst for e-commerce in their reach, business and market share. Vacation packages, group-buying, deals on what you buy, how you travel and where you travel to, is one of the first few things that any social media savvy consumer

Why do consumers disengage with a brand?

Why do consumers disengage with a brand?

‘The Social Break-up’ is 8th of the research series by ExactTarget. The findings are based on the U.S. market however can be implied even to the Indian market. The methodology used for the research is focus groups and online surveys. The research focuses on 3 channels: Email, Facebook, and Twitter and what makes a consumer

Know more about IndiaSocial at Social Media Club, Delhi

Know more about IndiaSocial at Social Media Club, Delhi

With social media becoming mainstream, there is even a greater need among stakeholders to come together and discuss the latest trends and learn from each other’s experiences. One such initiative is the Social Media Club, Delhi. SMC Club is organising its monthly meet-up today. In today’s session, some of us from IndiaSocial will be sharing thoughts about the genesis of IndiaSocial.

Event Listing: Mobile Marketing Association Forum on May 3-5, 2011

The conference will focus on the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns

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