Some other key points of the report are:

• Every minute, approximately 60 hours of video is uploaded.
• The 4 billion videos being streamed daily are not getting monetized.
• Roughly, 3 billion videos a week have their share in monetary gains

It was revealed that on an annual basis display ads were generating $5 billion in revenue but the share of YouTube as a channel was not revealed.

As YouTube becomes more mainstream by being introduced to smartphones and easier accessible due to advent of technology premises like 3G, the numbers were likely to rise. If integrated with smart TV’s, one of the key trends to watch out for in 2012 YouTube will make further inroads.

Some other key figures are:

• More than 560 million people have viewed content on Tumblr.
• Most of the Tumblr users are U.S. based with 45 percent or 249 million visitors to its networks coming from America
• 49 million visitors come from Brazil while 34 million come from the United Kingdom
• The site now hosts more than 16 billion posts and 42 million blogs.
• An approximate of 42 million microblogs are said to be re-blogged an average of nine times.
• On Monday alone, Tumblr racked up more than 61 million posts.

Tumblr started with user generated content, it is now a source of content. The fact that the platform is social friendly and can be shared on other networks with the source adds to the advantage and credibility. The platform is being used by bloggers but the success more or less could be attributed to the fast moving consumer content which is short and crisp. Also, the platform thrives on providing a visual experience.

Are you using Tumblr or do you plan to use it? Share with us.

Key Findings: a global perspective

• Globally, 13% people of the surveyed population like to praise as compared to 11 % people who will complain. In Asia, people in Thailand are most likely to praise online as 22% of the respondents claim to do so
• 57% of people* in developed markets** do not want to engage with brands via social media however, 54 per cent of people* also admit that social networks is the right place to learn regarding products
• 47% of digital consumers now comment about brands online
• Globally, 46% of people* post comments just to share advice
• 61% of consumers find a promotion or special offer motivation enough to engage with a brand
• When it comes to online shopping, Asian consumers top the chart and are open towards group buying and buying via mobile
• 46% of digital consumers in China already use group buying tools as compared to Sweden or Finland where only 6% of consumers have adopted the tools

Key Findings: an Indian perspective

• 54% of digital consumers in India trust friend’s comments written about brands while 52% also trust strangers comments.
• 45% of the digital consumers write comments to help other people while 32%  motivated to share
• Contrary to the popular perception, there is a very minor difference between people who complain and praise brands. In India, 12% of people* praise and only 11% complain
• People write less about products that involve expertise or technical understanding. People are less likely to comment on technical aspects on the brand awareness stage but more likely to do so when they are buying the product
• Locations based services, Timeshift TV and Internet banking is 3 key trends that TNS reports to grow popular in future. Across all the countries, growth in online video in different formats is also anticipated
• 29% of people* in India are more open to finding brands than they are resistant to them
• Between the age group of 25 to 34, 38% of people are more open to finding out about brands as compared to 27% in the age group of 16 to 2. Across all the countries, older age groups are as open to brands as the younger age groups
• 28% of people* are open to buying products on Social Networks

How we decide what to buy (India) vs. USA

A comparison of a consumer in USA and India regarding their research habit across popular segments -

The key findings of the report can also be found here.

*This refers to Social Network Users only.

Catching the e-Healthcare Bug analyses the growing influence of digital media on the Indian healthcare segment by sharing trends in the usage and perception of the internet by consumers.

Key findings

• 72% respondents of the survey admit to using internet to access healthcare related information and 8 out of 10 respondents have looked for information not only for themselves but others also.
• 85% of these respondents are males out of which 44% belong to the 25-35 age group explaining the surge in use of digital mediums like internet and mobile.

•  70% respondents of the survey expressed trust in Internet over friends or family or other traditional advertising channels.
• 65% of the respondents have used Internet to see information on specific disease or medical condition while 47% expressed an interest in using relevant mobile applications. 67% of the respondents also expressed interest in location based mobile healthcare services
• 96% of healthcare seekers log into net at least once every day.
• Most of these users use the search engines to seek relevant information. Social networking sites and brand website are also popular platforms where users seek information from.

• The report also indicates that 9 out of 10 respondents (90%) found healthcare information online useful to them and created an impact on the users decisions. 33% people shared that the online information impacted their decision about treating an illness/medical condition while 60% people saw the impact on how they coped with a chronic condition or managed pain.

With spike in income levels, literacy, new channels of communication and exposure to better healthcare services, digital medium can play a big role by not only being a provider or data bank of the information but also gaining trust of the consumers. The medium enables the consumer to be better quipped with information and also help them discover and share their experiences and learnings which can further impact a brand in this segment.

You can read and download the full report here.

A study was recently concluded by NM Incite, a Nielsen/McKinsey company which analyzed the e-commerce websites. The dataset includes 27 e-shopping websites, 35 deal websites and 7 travel websites operating in India between June and October, 2011. NM Incite has shared with IndiaSocial an EXCLUSIVE compilation of the analysis on the deal websites in India. The study shares the buzz volume and share of voice enjoyed by the e-tailing companies and the top websites in sectors like e-shopping, deals, travel, etc.

Key Points

• Where the concept of the e-tailing websites is not new but the recently launched websites create relatively more buzz
• 90% of the buzz regarding these websites is created via Facebook
• Travel websites enjoy approx 7% buzz while the deal websites enjoy 24% buzz on social media
• The deal sites gain maximum traction when they operate discount based schemes
• Group buying and referrals are the key trends that are helping these websites acquire higher share of voice
• New spaces are being acquired within the e-tailing like sports, wellness, etc

E-shopping 

• Infibeam generates more than 22% buzz among the 27 e-shopping website analyzed followed by BookMyShow which has a 14% share
• Both eBay India and Flipkart enjoy 12% share in the buzz

Travel Websites

• In travel, Yatra tops the chart with a 43% share in the buzz followed by Make My Trip which has 21% share of voice
• Ixigo, the travel search engine has an 18% share of voice as compared to Cleartrip which has 11%
• Trip Advisor, Travel Guru and Redbus follows with a share of 4%, 1% and 0.4%

Deal Websites

The research focuses on 3 channels: Email, Facebook, and Twitter and what makes a consumer disengage with a brand. Some key points below –

Email

When compared to a Facebook username or a Twitter handle, Emails are considered to be more personal in nature. Thus, when brands interact with their customers via emails, it is necessary for them to remember to not cross the line.

• 77% of online consumers say they’ve become more cautious about giving companies their email address over the past year.
• Consumers  are reading your emails. They are also judging you for it.
• Brands should send highly targeted, personalized messages rather than vague, mass messages
• Send relevant messages.
• Two-thirds of consumers formally unsubscribe using the unsubscribe links in a company’s email while only 8% click on the ‘spam’ or ‘junk’ button to block emails from companies they know and trust.
• 17% of subscribers only delete or ignore your emails rather than going for the ‘unsuscribe’ or ‘spam’ option
• The 8% of consumers click on ‘spam’ or ‘junk’ button if

• They don’t remember subscribing to your updates
• They have failed to unsubscrib

Facebook

What is ‘too much’ engagement on Facebook and what is ‘too less’? As marketers try to understand and find the right answer to the question, it is evident that the frequency of your posts can make or break your relationship with a consumer. Some interesting data points below -

• 63% of consumers have ‘unliked’ a brand due to excessive postings
• 38% of consumers ‘unliked’ a page because the content became monotonous.
• While 17% of consumers have ‘unliked’ a brand because they were posting too frequently.
• 26% of consumers say they liked a company because they were interested in a one-time offer.
• 24% of consumers unliked a brand because it didn’t offer enough deals
• 24% of consumers unliked a brand because the engagement was too promotional.

Twitter

Twitter as a medium is seen as two-way communication tool and brands can work the same in their favour. The users are always connected and highly active on the platform themselves. Thus, their expectations from brand are different.

• Twitter users are less likely to stop following a brand. Only 41% of Twitter users may unfollow you.
• If the content is repetitive or boring, the users are likely to unfollow you. 52% of consumers cite the same reason for unfollowing brands.
• 20% of Twitter users stopped following a company because Tweets were not of value. Thus, what you are tweeting and the content is gains importance here. It has to be relevant.
• 27% consumers have disengaged with a brand because they did not offer enough deals while 20% have disengaged because the tweets were too promotional
• 12% of people also unfollow brands when their own personal circumstances change. For example, a new mother or an expecting woman may follow a maternity advise/parenting community but unfollow them once her child is 3 years old.

You can read the full report here.

One such initiative is the Social Media Club, Delhi. Social Media Club globally facilitates conversations and discussions around the subject of social media. The mission of the Club is to connect media makers from around the world to advance media literacy, promote industry standards, encourage ethical behavior and share experiences and the lessons they have learned. It currently has 230 chapters with chapters in Delhi, Mumbai and Bangalore in India.

SMC Club is organising its monthly meet-up today. In today’s session, some of us from IndiaSocial will be sharing our thoughts about the genesis of IndiaSocial, our key initiatives and gathering leanings/insights around existing gaps/needs in the space of business of social media in India.

You can register here for SMC, New Delhi.

Where: NASSCOM, International Youth Centre, Teen Murti Marg, Chanakyapuri, New Delhi

When: 5 pm – 7 pm.

See you at the SMC Club!

Venue: Grand Hyatt Singapore

Date: May 3-5, 2011

The conference will focus on the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns.

This is a paid event.