The one day Summit would revolve around factors influencing the buying behaviour of India’s urban youth and the digital environment.
Event Listing: Youth Marketing Summit on January 28, 2011
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Author Archives: Neha Chandok
3 ways fashion brands can engage better through Social Media
Be it micro sites, blogs or creatives on Facebook, branded content has taken a step ahead with brands. Brands like FCUK India already have a blog and have been tapping into the nascent fashion bloggers space. H&M took it a step ahead with announcement of launch of its first collection in collaboration with a fashion blogger. Burberry’s Art Of The Trench is always on the top of our minds and even Louis Vuitton in 2010 did well with its concept of NOWNESS.
Event Listing: ad:tech on April 27-28, 2011
eBay India enters group buying market in India
After GroupOn made buzz in the Indian market by acquiring SoSasta, it is eBay India making news by entering the group buying section. Currently it offers discounted deals for buyers in Mumbai and New Delhi only, where one can pay a minimum entry price to book a deal and become part of the group bidding.
