Articles By: Rajesh Lalwani
Bug fixed
It appears that a small bug ensured that a couple of case-studies submitted to the IndiaSocial Case Challenge reached us reached us sans content – we regret the problem. This has now been fixed and you can submit the case-studies at http://www.indiasocial.in/submit-case/ If you have queries, do write to us at open (at) indiasocial (dot)
Case study: Breakthrough urged youth to Ring the Bell (Bell Bajao)
Next up on the IndiaSocial Case-study series is a favourite of many – the Bell Bajao campaign by Breakthrough, which has been using popular culture and media globally to deliver impact in human rights. My first engagement with the Bell Bajao campaign dates to a time when the campaign still didn’t have a name. My
Case study: The Cleartrip Case
We’ve been reaching out to many brands and organisations who we thought were worthy showcases of social media usage and impact in India and are delighted that we would be starting our Case-studies series with two that have embraced social media in earnest – Cleartrip.com and the Bell Bajao campaign by Breakthrough – coming up
Revolution’s well set, now for the evolution
Take one look around and there’s no doubt left that social media is mainstream. In India too, people’s adoption of social media platforms has led to a basic change in how Internet is consumed. In case of the individual, from mere email usage to now managing personal connections, content discovery, sharing and creation. At the
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