Keynote 5 by Ashwani Singla; Panel 5 ROI – What’s the fuss?

Ashwani Singla, CEO, South Asia, Penn Schoen Berland holding keynote session, talking about Value creation. Science creates value, social media is the science that creates value. Communication today is challenged and reinvented – are we having an informed choice, is [ ... ]

Panel 4: Mobile is the present – mobile social networking

Panelists: Bill Crawley, Vice President – Worldwide sales, Bubble Motion; Harish Gandhi, Executive Director, India, Canaan Partners; Nikhil Pahwa (Moderator), Editor and Publisher,; Mohit Gundecha, Head – India Operations, Mig33; Rajiv Kumar, CEO, Rocketalk; Ramesh Krishnan, COO, 2ergo India; [ ... ]

Keynote 3 by Archana Vohra, Panel 3: The colour of money – monetization & e-commerce

We have come back from lunch. For the third session Archana Vohra gave the key note session. She gave some important case studies as proof where social media has really worked wonders for the brand, for example the social media [ ... ]

Key note 2 by Hari V Krishnan, Panel 2: Different expectations – B2B and enterprise

Hari V Krishnan, Country Head, LinkedIn India now giving the second key note session Business to business (B2B) online marketing – the next big opportunity. Key to success in B2B marketing is not access but context. Understand the context within [ ... ]

Panel Discussion 1: Brand action – social media goes mainstream

Panelist: Abdul Khan, Kirthiga Reddy, Robert Holdheim, Santosh Desai, Shruti Verma Singh (Moderator) Let’s begin with asking what is brand and what is social media? The audience shares what they do on social media. Aditya here says that when he [ ... ]

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