Articles By: Subadra Kalyanaraman
Mobile Social networking in India
A study conducted by Opera indicated that, in India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. It also overtook China to take the 3rd place in the global mobile internet industry
Social Media in Elections
The kind of interactivity and real-time feedback mechanism that social media allows cannot be matched by other media. It also enriches and invigorates the mainstream coverage by mediums such as TV, newspaper and radio.
The drawback on the other hand is that social media is not a tool for the masses. Though the number of Internet users may have grown, it is still not very effective. While political parties are using the medium, they are not relying solely on the Internet. This is probably the reason why several politicians are merely ‘present’ but not ‘active’ on the social media sphere
Social Media for Recruitment
Social media. Social networking. Facebook. Twitter. LinkedIn . Blogging. MySpace. These are just some of the many buzz words in today’s internet space. Social networking is considered a great tool to connect with friends, family, colleagues and even potential customers. Everyone, right from a twelve year-old student to an eighty year old granny is trying


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