The ability to publish content and literature has always been seen as threat by governments and authorities. Right from Guttenberg’s printing press and Martin Luther’s reinterpretation of the Bible to the upheaval on the streets of Egypt and Tunisia, the ‘ability and right to express’ has been tried to be contained and harnessed.
Informate conducted a study on Mobile social networking and Indian mobile usage data. The results of the research capture actual mobile user behavior for the period of six months in India. Qwerty and non-qwerty phones exhibit different social networking trends, according to the report. Top five social networking sites on qwerty phones are Facebook and Orkut with a reach of 38.3% and 20.8% respectively. Twitter, Cellufun and Mygamma lag behind with tardy figures. In the non-qwerty phones segment, Orkut leads, followed by Facebook.
ViziSense released a report on the dynamics of the consumption of social media in India, capturing data from the ViziSense panel, for the time period of Jan to July 2010. 60% of the active internet users in India, are present on social networks. Interestingly enough, 60% of these users are from non-metros. The report analyses trends amongst the various demographics and geographics in India.
Kolmli Media’s online audience and ad measurement platform ViziSense, recently came out with a report mapping the online consumption patterns of Indian women. It provides significant insight into their online behaviour which will also be an important tool for social media marketers. The report tries to capture the demographic attributes such as age, occupation and geography while analysing women’s behaviour across top categories.
TNS recently conducted a survey over 46 countries (sample size = 48804) to release a digital life reportPeople are shedding their earlier inhibitions and becoming more exhibitionists in their attitudes. Most of us spend a lot of our time looking at photographs. The study states that India is one of the top five countries in the world in terms of photo sharing. When asked, how many users upload photographs at least several times a week, 35% Indians responded in the affirmative. Turkey tops this list with every second person uploading photographs several times a week.