India Social: Social Media Community, Social Media Case studies, Digital News

TATA DOCOMO has announced partnership with HTC to launch ‘HTC Desire’ in India. HTC Desire is an Android based Smartphone. HTC Desire has been paired with HTC Sense with an intent to provide better user experience and smoother interactions on social media platforms. HTC Desire has integrated an application and widget called Friend Stream that seamlessly aggregates social networks including Facebook, Twitter, and Flickr into a structured format.

19.7 million Internet users (over 15 years of age) in India, visit Business/Finance sites, which indicates a 45% increase over 2009. Increasingly Indian businesses are getting attuned to the digital space and are looking to the Web for business and finance-related content.

Shopping online has become highly prevalent in western countries owing to unpredictable working hours, busy lifestyles and higher disposable incomes. However, unfortunately in India, it is still in a nascent stage and still is grappling with issues. People are not comfortable with the idea of shopping online.

This morning, I read a story in the Hindu Business Line regarding regulatory issues over internet. Google has urged Telecom Regulatory Authority of India to separate internet ownership from service provision. The inherent ‘open’ nature of internet has made it the fourth estate, enabling people to put forth their opinions and build a network. Internet [...]

Vodafone has created waves by introducing the solar powered handsets and their primary target is rural India. This has been done in an effort to empower the people with unstable electricity so that they can stay connected.

Mobile money can be quite a game changer in the banking sector, mobile marketing and utility payment services. It is connecting the common man with banks. India has 600 million mobile subscribers and 46% of these mobile users don’t have a bank account. PC penetration as we all know is quite low in India.

Social media is slowly emerging as a potent mainstream business tool and plays a major role in customer acquisition. Businesses have now started seeding social media for long term relationships which eventually would convert into a potential customer. A survey conducted by Regus, an office services firm in February – March 2010, revealed that 52% [...]

While most government agencies still employ traditional media to engage with the audience, Delhi Traffic Police is putting social media format to establish trust and dialogue with people. Transparent Community, real time reportage and interaction Delhi Traffic police (DTP) has gotten smarter and joined Twitter and Facebook to regulate traffic related issues. DTP is seeking [...]

We have been witnessing the signs and talking about Facebook overtaking Orkut in India. Nielsen has now corroborated it through its just released Asia-Pacific Social Media Report. While we have seen the whole crescendo around Twitter build-up in India last year, the study validates the growing popularity, sharing how more than half of Twitter users [...]

Case study featured: Hard Rock Café India on Social Media, by AliveNow Location based features is being commonly used by most restaurants as a promotional tool nowadays, something that Starbucks used most successfully but that does that necessarily mean that it is the mantra to success. The case study today I have chosen to showcase [...]