One of the key challenges that brands and marketers face about Social Media in India is the lack of adequate statistics, data points, benchmarking the current brands in the Indian market. As the Social Media market is maturing in India, we will see more of this information being available for analysis and measurement.One such interesting initiative has been undertaken by the Media2win team…
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Social Media Marketing in India – Brands active on Facebook
by Amita Malhotra 
31. Aug, 2010 
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Is Social Media a mere extension of traditional media ?
by Editorial 26. Aug, 2010 2 Comments
Social media should be treated as a platform rather than a media for communication and promotion. Marketers should understand that social media is a media for the users and not for the marketers. Here the rules are different. While in traditional media, the emphasis is on choosing the right media and the message but in the social media the emphasis is on initiating and sustaining the communication with the consumers. Here the message is constantly evolving and continuing.
Read moreMobile Social networking in India
by Subadra Kalyanaraman 20. Aug, 2010 2 Comments
A study conducted by Opera indicated that, in India, approximately 10 million urban Indians used their mobile phones for engaging in social networking during quarter ending August, 2009, a reach of 3.3% among urban Indian mobile phone user. It also overtook China to take the 3rd place in the global mobile internet industry.
Read moreTata Docomo partners with HTC
by S Swetha 19. Aug, 2010 2 Comments
TATA DOCOMO has announced partnership with HTC to launch ‘HTC Desire’ in India. HTC Desire is an Android based Smartphone. HTC Desire has been paired with HTC Sense with an intent to provide better user experience and smoother interactions on social media platforms. HTC Desire has integrated an application and widget called Friend Stream that seamlessly aggregates social networks including Facebook, Twitter, and Flickr into a structured format.
Comscore report 2010 on top performing business/finance sites
by S Swetha 18. Aug, 2010 0 Comments
19.7 million Internet users (over 15 years of age) in India, visit Business/Finance sites, which indicates a 45% increase over 2009. Increasingly Indian businesses are getting attuned to the digital space and are looking to the Web for business and finance-related content.
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Social Media will Enhance Honesty Quotient
by Editorial 17. Aug, 2010 0 Comments
In any society there will be honest people and there will be dishonest people. If we do a plot of honesty levels on the x-axis and number of people on the y-axis, we will see a bell curve emerge. Extreme ends of the bell curve will represent very honest people and very dishonest people. It is my contention that the middle portion of the bell curve will move more towards honesty, thanks to online Social Networks.
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Shop hopping – pavement to e-commerce
by S Swetha 12. Aug, 2010 0 Comments
Shopping online has become highly prevalent in western countries owing to unpredictable working hours, busy lifestyles and higher disposable incomes. However, unfortunately in India, it is still in a nascent stage and still is grappling with issues. People are not comfortable with the idea of shopping online.
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Social media-the next powerhouse for fashion industry?
by Neha Chandok 11. Aug, 2010 0 Comments
The world of fashion has been changing and I am not talking about the textures, designs, elements and the inspirations but something which is on its way to become more integral to this world-Social Media. You might have noticed most of the fashion biggies are going social! From desi brands to international legacies, from H&M [...]
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Social Media in Elections
by Subadra Kalyanaraman 10. Aug, 2010 1 Comment
The kind of interactivity and real-time feedback mechanism that social media allows cannot be matched by other media. It also enriches and invigorates the mainstream coverage by mediums such as TV, newspaper and radio.
The drawback on the other hand is that social media is not a tool for the masses. Though the number of Internet users may have grown, it is still not very effective. While political parties are using the medium, they are not relying solely on the Internet. This is probably the reason why several politicians are merely ‘present’ but not ‘active’ on the social media sphere.
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Public Relations 2.0: Beyond social media releases…
by Editorial 09. Aug, 2010 2 Comments
Social media can be a much stronger input for PR planning as well, and not necessarily only from an online campaign stand-point. Harnessing user behavioral research, issue identification, message testing, etc can make the campaign planning evidence-based and yield better execution outcomes.
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