Blogworks launched two Twitter properties last week, to analyse and demystify Twitter conversations about various trending topics.

Blogworks #TweetCheck is a daily property that analyses conversations around the most relevant trending topics in India everyday. It presents data on reach, impressions and volume trend over time.

You can view the prior trends as well by adjusting the date on the dashboard.

Blogworks #BrandCheck analyses one brand that has been widely discussed on Twitter. The dashboard is dynamic – it presents the total volume and impressions, a graph of the buzz over time, the type of engagement (original tweet, retweet, reply, mention), sentiment analysis, top authors and their impact, and also contains a database of all the tweets on the brand, which can be sorted and viewed according to author, sentiment, time and type.

Additionally, the analysis for brands done previously can also be viewed by clicking on the drop-down menu in the dashboard and selecting the brand from the list.

Some brands analysed so far are BlackBerry, Tata Motors and Flipkart, all of which have been in the news recently. The analysis for each brand is also shared in the form of a downloadable presentation.

The dashboards can be shared to Facebook and Twitter and can be embedded to other websites as well. The analysis presented could be of great value to brands, it is an in-depth evaluation of all discussions around the subject, and could prove to be a useful mine of data.

Have you seen the dashboards? What value do you think they can bring to a brand? Share with us.

Disclaimer:  Blogworks is an associate division of IndiaSocial.