A lot of great work, learnings and best-practices never get shared in absence of a relevant platform.

IndiaSocial™ shares, on an ongoing basis, the best Indian case-studies of social media usage and impact across sectors – government and policy, not-for-profits,  media, enterprise, human resource and marketing.

1. Breakthrough – Ring the Bell via Internet

The Bell Bajao campaign does not merely use the online space to showcase its work but sees it as a place to share, connect learn and reach out.. [Read the case-study]

2. Social Publishing Strategy at Pratham Books; Winner of #1 position in IndiaSocial Case Challenge-1 (Long-term initiatives)

We’d like to think that we spread the love, so to speak, but realistically, we’re going to have to build a platform sometime soon to engage our community to co-create and do so much more to contribute to the cause of a book in every child’s hands. [Read the case-study]

3. Fastrack Fans; Winner of #2 position in IndiaSocial Case Challenge-1 (Long-term initiatives)

Our initiative is focused around the experience we deliver to the fans and both current and potential, driving them toward a better, and more personalized connection with the brand.[Read the Case-study]

4. How the Cleartrip brand travels through social media; Winner of #3 position in IndiaSocial Case Challenge-1 (Long-term initiatives)

Cleartrip has upheld integrity and transparency as foundational values of our brand. Embracing these values has made it incredibly easy for the brand and the organization to have an active social media presence. [Read the case-study]

5. Mitsubishi Cedia Sport – the Great Driving Challenge; Winner of #1 position in IndiaSocial Case Challenge-1 (Short-term projects)

Consumer research reiterated that a loyal Cedia owner loved to get behind its wheels and just drive. So when it was time to launch the new Mitsubishi Cedia sports, HML wanted to reach out to their target audience and engage the travel fanatics in conversations around “a long drive” [Read the case-study]

6. Dr. Mani Children Heart Foundation – the Heart Kids Tweetathon – And How Twitter Helps Save Lives; Winner of position #2 in IndiaSocial Case Challenge-1 (Short-term projects)

…even in the midst of a deep recession, the 2010 event held on February 14th, brought in close to $5,000. As the Foundation’s cost to sponsor a child’s operation is around $1,250 the Tweetathon alone will be responsible for healing more than 10 little hearts! [Read the case-study]

7. WWF – Getting India to switch off their lights for Earth Hour; Winner of #3 position in IndiaSocial Case Challenge-1 (Short-term projects)

Earth Hour is a global awareness programme by WWF to create awareness on climate change and fight global warming. People participating in the Earth Hour voluntarily choose to switch off their lights of their homes and offices for one hour to make their stand against climate change.[Read the case-study]

8. Viacom 18 – Sony Ericsson MTV Roadies Battleground; IndiaSocial Case Challenge-1 (Long-term initiative)

Roadies Battleground is showcased through virtual medium and serves to be an exact replica of the original format. Participants have to clear various levels based on adventurous tasks to survive in the digital show. [Read the case-study]

9.Viacom 18 – Making of a social media brand – MTV; IndiaSocial Case Challenge-1 (Long-term initiative)

Social Media and Networking were important platforms and progressive to connect with the youth of India. It was imperative for MTV India to develop a science for consumers to connect with this brand via a media of their choice.[Read the case-study]

10. Tata DOCOMO – a child of the social web; IndiaSocial Case Challenge-1 (Long-term initiative)

At the very core of the Social Media strategy was the idea of humanizing a telecom brand and make it warm, friendly and conversational. The strategy was simple yet engaging.[Read the case-study]

11. Hard Rock Café India on Social Media, by AliveNow; IndiaSocial Case Challenge-1 (Long-term initiative)

Hard Rock India wanted to leverage the social media space in an optimal way to engage, communicate and converse with their ardent fan base.[Read the case-study]

12. Book My Show – Expanding Our Reach Through Social Media; IndiaSocial Case Challenge-1 (Long-term initiative)

“Our customers are our greatest critics, and tell us time and again where we need to improve.” [Read the case study here]

12. Nokia “Search for N”; IndiaSocial Case Challenge-1 (Long-term initiative)

“We capitalized on the reach and popularity of the web editors and reach out to the tech and geeky community”. [Read the case study here]

13. KPIT Cummins – Reinforcing KPIT’s commitment to sustainability for the manufacturing vertical through Twitter; IndiaSocial Case Challenge-1 (Long-term initiative)

“As a B2B services company we had to be aware of the kind of audience we need to listen to as well as converse with, as this would influence the way we participate in the medium. Through our research we found that many influencers & customers were present on twitter who were having active conversations &  were sharing news about technology & business developments, relevant to us.” [Read the case study here]

14. 8-Day Academy – 8 days to change the world; IndiaSocial Case Challenge-1 (Long-term initiative)

Social media helped a one woman army to scale up the project to a global education initiative.[Read case study here]

15. NASSCOM – Acting as a catalyst for growth of emerging & start-up companies in IT; IndiaSocial Case Challenge-1 (Long-term initiative)

“NASSCOM was considered to be a ‘big boys’ club and that we were not doing enough for our SME members. We started exploring ideas on how we could build a community for start-ups and non-members of NASSCOM. The members of this community would leverage on the strengths of some of the established players and contribute to the eco-system. This is how this initiative took shape and today we boast of a community of 2600 members who are just a click away.” [Read case study here]

16. Channel V – Using Twitter to create buzz around the relaunch of Channel [v]; IndiaSocial Case Challenge-1 (Short-term initiative)

“Gratification is good. But it does not have to be very expensive. A simple T-shirt is enough to generate interest and excitement.” [Read case study here]

17. Give India – 1 vote = 1 child’s education for a year. A Vote for India; IndiaSocial Case Challenge-1 (Short-term initiative)

“Social media gave us a platform to talk about the work we do and get more people to know us and help us become a part of them.” [Read case study here]

18. Viacom 18 – Abhishek Aaram Classes – a teaser campaign for National Bingo Night on COLORS ; IndiaSocial Case Challenge-1 (Short-term initiative)

“Give the consumer something they can be proud of.” [Read case study here]

19. HDFC – Ab Jiyo Life 5 Guna; IndiaSocial Case Challenge-1 (Short-term initiative)

“People  associate numbers,  complexity  and  sameness  with  Credit  card  programmes  but  an engrossing  campaign  with  the  optimum  balance  of  entertainment  and information could work with the audience.” [Read case study here]

20. Kingfisher Calender 2010 launch; IndiaSocial Case Challenge-1 (Short-term initiative)

“To increase the interactivity on the contest site, we will enable users to leave comment on participant profiles.” [Read case study here]

21. NDTV Imagine – Imagine Online; IndiaSocial Case Challenge-1 (Long-term initiative)

“Update latest news / videos as early as possible”.[Read case study here]

22. Priyanka Chopra – Digi-wood : Creating an accessible, digital bridge between a hugely popular Bollywood celebrity and her fans!

A continual engagement with the fans has been the key to the Social Media success. [Read case study here]

23. Viacom 18 – Samsung Mobile MTV Gang Next; IndiaSocial Case Challenge-1 (Long-term initiative)

“Youth marketing is more dynamic and caters to short attention spans.”[Read case study here]

24.Mahindra Homestays- Social Media Marketing by Dot Tourism ; IndiaSocial Case Challenge-1 (Long-term initiative)

“Time spent on social media must be weighed up with results achieved”. [Read case study here]

25. FundACause: A Case Study on the Role of Social Media in Charitable Giving; IndiaSocial Case Challenge-1 (Long-term initiative)

” Need to create value for donors, recipients, as well as for society” [Read case study here]

26. Goanet: linking the Goan diaspora across the world; IndiaSocial Case Challenge-1 (Long-term initiative)

“A little can go a long way” [Read case study here]

27. Jagran Pehel-Sapno Ko Chali Chooney Programme for Women; IndiaSocial Case Challenge-1 (Long-term initiative)

“Qualitatively, the project provided a platform for girls to express themselves” [Read case study here]

28. Institute of Rural Research and Development-Communicating Progressively; IndiaSocial Case Challenge-1 (Long-term initiative)

“It is important to prioritize based on what the community wants” [Read case study here]

29. Nokia-Email With Ease Campaign; IndiaSocial Case Challenge-1 (Long-term initiative)

“Adopt long-term strategies and build campaigns that are sustainable” [Read case study here]

30. Peace Portal Network-Enlightening Peace Activism; IndiaSocial Case Challenge-1 (Long-term initiative)

” The greatest challenges are in getting organization to work together” [Read the case study here]

31. The Better India-Positive Journalism; IndiaSocial Case Challenge-1 (Long-term initiative)

“If you have an idea, go out there and execute it” [Read the case study here]

32. Pardada Pardadi Educational Society – Paper Preeti Visits the World; IndiaSocial Case Challenge-1 (Long-term initiative) [Read the case study here]

You can be here too, if you have  a case that shares real impact. Submit your case-study here.