About

 

Duration: 30 May, 2011 through 21 June, 2011 (midnight, IST)

Only 383 days since we announced winners of the IndiaSocial CaseChallenge 1 and so much has changed in terms of businesses and brands going social.

That there will be a social ‘angle’ to a brand’s marketing plan is now a given; celebrity personal brands are living, and dying, by social media; Social CRM is a much bandied term these days; organisations are crafting social media policies, adopting social into business frameworks; some organisations and brands are looking at creating participatory movements.

The CaseChallenge-2 Jury Members consisting eminent personalities from the fraternity, identified basis their expertise and knowledge, tests the rigour of these promises on strategic parameters to select winners for 1st position, 1st runner-up and 2nd runner-up positions.

Brands, private and government organisations, not-for-profit bodies, media owners, celebrity brands are all invited to submit their social media work in India, to participate.

Recognition is still the sweetest reward, but to make the wins even sweeter, winning teams of 1st position and 1st runner-up positions, in all 3 Categories, would also be entitled to a cash prize of Rs. 50,000/- and Rs. 25,000/- respectively.

Here is a thought for prospective winners. If you like, your cash prize can also be contributed to any Indian charity of choice. So, you can be great and you can be good :)

Winning cases will be showcased on IndiaSocial; Mint; Impact Magazine and subsequently in Edition 2 of the IndiaSocial CaseBook.

Submit your entry now.

IndiaSocial-2 Categories:

  • Best strategic programme (more than 6 months duration)
  • Best campaign (less than 6 months duration)
  • Best use of a platform/ channel (limited to use of ONE channel only)

Read more

Case Challenge -2 Jury (alphabetically)

  • Adrian Terron, Vice President, Global Communication and Marketing, India Region, The Nielsen Company
  • Arun Nair, India Head, Digital Marketing, Mahindra Holidays
  • Gaurav Mishra, Director, Digital and Social Media, MSL Group Asia
  • Kalpana Behara, Manager, Online Sales Operations, Facebook
  • Karthik Nagarajan, National Director, Sales & Insights, Group M
  • Madhavan Narayan, Tech Columnist; and Associate Editor, Hindustan Times
  • Sandeep Amar, Head, Marketing and Audiences, IndiaTimes, The Times Group

Read more

Case Challenge -Scoring Parameters (total score of 10 per Jury; average score to decide winners)

  • Objective and goal setting – 1
  • Strategy – 3
  • Implementation – 3
  • Results and Measurement – 3

Read terms

Switch to our mobile site