Best Strategic programme ( 6 months + duration)
Examples of long-term(usually) work where the Programme, as different from a Campaign, has been crafted in alignment with organisation/ marketing objectives by integrating social media/ social technology/ conversational marketing etc. into programmes and processes.
These programmes could be spread over the entire organisation (or across multiple brands) or might be limited to a specific department or process, but the approach is of a strategic linkage to business objectives.
Examples could range from social media marketing programmes for an auto brand, corporate reputation programme for business conglomerate, a b2b Social CRM programme, an internal employee engagement community, or an Innovation programme by an IT brand.
Focus would be showcasing rigour on strategy and linkage with achieved impact and outcome.
Winner would be awarded a certificate and a prize of Rs. 50, 000/-
1st Runner-up would be awarded a certificate and prize of Rs. 25,000/-
2nd Runner-up would be awarded a certificate.
Best Short-term campaign (under 6 months duration)
Examples of short-term campaigns (or projects) undertaken by brands or organisations to achieve specific goals. Short-term, but, purposeful – it could be a one-off contest, or a programme in the making; part of a larger programme, or one amongst a series of initiatives.
A brand launch; crisis management; lead gen are all possible scenarios.
Focus would be on purpose, and results achieved.
Winner would be awarded a certificate and a prize of Rs. 50, 000/-
1st Runner-up would be awarded a certificate and prize of Rs. 25,000/-
2nd Runner-up would be awarded a certificate.
Best use of a Platform/ Channel (where the activity has used only ONE channel)
Sometimes an organisation might decide to base its entire strategy on one social web/ mobile platform – Facebook; Twitter; LinkedIn; Foursquare; or a white label internal social network etc.
Focus would be on strategic intent on choice of platform and results achieved.
Winner would be awarded a certificate and a prize of Rs. 50, 000/-
1st Runner-up would be awarded a certificate and prize of Rs. 25,000/-
2nd Runner-up would be awarded a certificate.
