IndiaSocial™ Case Challenge, an Open invitation.

IndiaSocial Case Challenge TitleChoreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is what we  aspire to do with the IndiaSocial™ Case Challenge in the India context.

Open 3 February 2010, through 28 February 2010 (IST), the IndiaSocial™ Case Challenge invites  submissions of their social media work in India,  from brands, private and government organisations, not-for-profits, media bodies, celebrity brands…

So, if you think you have done case-study social media work for your brand/ organisation, let our esteemed panel decide if your case is truly gold standard ;)

Top 3 cases, as selected by our judging panel, will get featured in impact Weekly and also get an opportunity to present their case at a future event hosted by us.

Top 10 case-studies will be featured on under a special Gold Class section.

We’ve tied up with impact Weekly and exchange4media to help us get the word out.


Do spread the word please and help promote in any way you can.

On the judging panel are:

  1. Dina Mehta, Co-Founder & Head of Research, Mosoci
  2. George Skaria, Founder, ThoughtSpring and Former Editor, Indian Management
  3. Kiruba Shankar, CEO, Business Blogging
  4. Peter Griffin, Editor, Caferati; co-founder SEA-EAT and the World Wide Help Group
  5. Pradyuman Maheshwari, Group Editor, exchange4media Group
  6. Rajesh Lalwani, Founder, Blogworks and Principal Coordinator, IndiaSocial™

We are looking for both strategic and tactical cases; cases that showcase rigour; cases that made (and continue to make) an impact. When asked about what would decide winners, our panel spoke about…

Framing of clear objectives

Alignment of results with goals

Rigour in measurement


Stakeholder engagement

Innovation & differentiation

Delight factors

as some…

Now, did we just give you some winning tips? ;)

We’d like to thank our partners and judges for their support to this initiative.

Come on,  join the challenge, it’s an Open invitation.

Submit your case-studies for the Case challenge here.