Coverage of the IndiaSocial Summit 2012

We had an exciting grand finale on the 4th of April to the 2nd edition of the IndiaSocial Summit 2012.

Here are some of the articles on the various sessions at the Summit:

Brands can no longer have guarded conversations with users: Santosh Desai – exchange4media

The art of storytelling a must-learn for brands: Erik Johnson – afaqs!

Santosh Desai Talks About Brands Of The Future At #Indiasocial12 – lighthouse insights

Makes More Sense To Premiere A Song On Facebook Than A Music Channel – Rohan Jha, Sony Music – MediaNama

“We Don’t Want Everything For Free, We Just Want Everything” – Gautam John, Pratham Books – MediaNama

IndiaSocial Summit 2012: Whats next for media after social – AudienceMatters

IndiaSocial Summit 2012: Marketing to ride on digital as online spends grow – AudienceMatters

A print journo @ India Social – Livemint

Shivnath Thukral On The Future Of Reputation At #Indiasocial12 – lighthouse insights

IndiaSocial Summit 2012 – blog post

Measurement beyond Likes, Fans & Comments – exchange4media

We’ll keep adding more as they are shared, so do check back for updates!