Facebook’s latest update for brand pages offers post-scheduling, a very useful feature that allows the page administrators to set up posts to be published up to six months in advance, at fifteen-minute intervals.
Post-scheduling is something for which page managers have been using third-party tools like HootSuite or Crowdbooster so far, but now can be done using Facebook’s own interface. While the feature still isn’t free of faults – for instance, it doesn’t offer the option to edit a post once it has been scheduled – it will be immensely useful for small to mid-sized brand pages.
Another update gives hierarchical page administration permissions. The page administrator can now assign different roles to page managers, with different levels of access permissions. The roles available are Manager, Content Creator, Moderator, Advertiser and Insights Analyst, each with its own set of permissions.
These features are being rolled out, and will shortly be available to all brand pages.
Do you think Facebook will be able to compete with the third party tools? How useful do you think these features will prove to be? Share with us.