The Google+ brand pages were first launched in November 2011, and in December 2011, the top 100 brands had a total of 220,000 followers. In February 2012, this number has increased by 1400% to 3.1 million. They however, appear to be concentrated in the top 10 brands, with these top 10 brands having ten times as many followers as those brands ranked 11-100.
Even though these numbers are still small compared to Facebook, with Google alone having nearly 7 million ‘likes’ on its Facebook page, most brands in the top 100 have pages on both platforms. Some brands which are conspicuous by their absence on Google+ are Apple and Microsoft, among others.
Does your brand have a Google+ page? Do you think Google+ page results showing up prominently in the new ‘Search plus Your World’ Google search feature is reason enough to have a presence on Google+? Share your thoughts on this with us.