Videos
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NEW: 30 social media case-studies from India including winners of CaseChallenge 2
Kingfisher has become an alliance which bridges social media users with the brand’s roots. They have a clear social media approach – provide user lead content generation to its consumers via online activations, apps and gamifications etc. along with instant
In an example of how significant the mobile social space has become in India today, Vuclip recently partnered with Nokia on a campaign to promote the Nokia Lumia 510 on its mobile video portal and social networks. Vuclip has also integrated Nokia’s ‘Trendify’
While it is a fact that any brand with a clear understanding of social media and some great ideas, can leverage it to generate interest, certain domains, by virtue of the kind of conversations they generate, are more suited to
Fastrack was one of the first Indian brands to embrace social media. Well-known on Facebook and on Twitter for their irreverent and engaging style, they have been on Facebook since 2008, when Orkut was the rage, and Facebook had not
Next in our series of marketer interviews, we got inputs from Sharmili Rajput, Marketing Head at Oriflame India, on Oriflame India’s social media programme and the social media space in general, and how Oriflame connects with Indian women. What is
As part of an on-going series of interviews with various leaders in the social media and mobile space, we spoke with Mr. Sameer Agarwal, Chief Marketing Officer at RockeTalk. RockeTalk is India’s biggest mobile social network, and has, since its
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.