Keynote: Brands for the Future by Santosh Desai at #indiasocial12

Keynote: Brands for the Future - Santosh Desai, CEO, Future Brands at the IndiaSocial Summit 2012


    Engagement is more important in the future than the “no of fans” or the “no if likes”..In order to build engagement brands in the future will have to work very hard to involve their customers rather than “interrupt them . With this respect I think social media is really important!

  • Kanksha Barman

    Absolutely, this is where social media can have huge impact on how a brand is perceived by its customers.