Keynote: Brands for the Future by Santosh Desai at #indiasocial12

April 12, 2012 | 10:32 am IST by Kanksha Barman Follow @indiasocial

Keynote: Brands for the Future - Santosh Desai, CEO, Future Brands at the IndiaSocial Summit 2012

Brands for the Future – Santosh Desai, Future Brands at the IndiaSocial Summit 2012

View more presentations from India Social

www.solutiontogo.de/blog

Engagement is more important in the future than the “no of fans” or the “no if likes”..In order to build engagement brands in the future will have to work very hard to involve their customers rather than “interrupt them . With this respect I think social media is really important!
Kanksha Barman

Absolutely, this is where social media can have huge impact on how a brand is perceived by its customers.

Latest Videos

Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital

Gitanjali Sriram, Founder & Managing Partner, Naked Communications India

Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.

View all Videos