The difficulties and opportunities in monetising mobile – Sandeep Amar at #SESND

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One of the most interesting sessions on Day #2 of the SES Conference, New Delhi was on ‘The difficulties and opportunities in monetising mobile’ by Sandeep Amar, Vice President, Mobile Marketing at One97. Sandeep started his talk by presenting a lot of [ ... ]

Keynote Panel at #SESND: Integrated Marketing – What does it mean?

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The SES Conference in New Delhi was kicked off on Tuesday morning, December 4, 2012, with a keynote by Crispin Sheridan, Senior Director of Search Marketing, SAP who talked about the history of search marketing, in his session titled ‘Search [ ... ]

What kind of content works on social media?

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Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]

Is Paid Media an alternative or an amplifier to Earned Media?

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A common question that plagues many a brand is whether or not Facebook advertising adds value to them. They wonder whether the right customers are reached by means of Paid Media. Recent studies have proved that the frequency with which [ ... ]

How important are your brand advocates?

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An interesting infographic from social business solutions provider Dachis Group looks at the phenomenon of brand advocates on social media. They studied the performance of 30,000 brands and 100,000 social media accounts across all of the major networks, and concluded that brand [ ... ]

Facebook tests new ways to let fans consume Page updates

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There has been a lot of grumbling by marketers and Facebook page managers lately, about how Facebook EdgeRank doesn’t allow updates from Facebook pages to reach enough of their audience, and marketers are forced to spend even more money on [ ... ]

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