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Unmetric adds YouTube tool to measure virality and benchmark video campaigns

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Social Media Benchmarking Company Unmetric added a new tool to their roster, by which brands can now measure the effectiveness of their YouTube campaigns. The company already provides statistics for Twitter and Facebook, and has devised a new metric for [ ... ]

Report: Let’s Get Social – the social media habits and preferences of independent web users

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Burst Media presents a report entitled ‘Let’s Get Social‘ – on the social media habits and preferences of independent internet users. They surveyed 1,453 U.S. online adults aged 18 or older to analyse how people interact with and use social media, how blogs and bloggers [ ... ]

#sociallydevoted – A study on the standard of customer care in social media

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Socialbakers‘ latest study on the new standard of customer care in social media throws up some interesting results on industry-wise statistics. The study is called ‘Socially Devoted’, and attempts to set benchmarks for providing customer responses for various industries. The [ ... ]

DevelopHer Delhi – A Hackday for women

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DevelopHer Delhi is a woman-only hackday organised by SlideShare, in association with LinkedIn. The DevelopHer Hackday is an event by LinkedIn conducted at their California office, and a parallel event is being held in Delhi at the SlideShare office. This is [ ... ]

Report: Strategies for effective tweeting – a Buddy Media study

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Twitter sees about 340 million Tweets a day. A Buddy media report, entitled ‘Strategies for Effective Tweeting: A Statistical Review‘ tries to make sense of the staggering amount of information being exchanged, and presents a set of best practices for brands, so [ ... ]

Open Graph app Spotlight: Nike+

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Nike launched the Nike+ Running application on Facebook last week, with mobile integration for iOS and Android. The app implements Open Graph and incorporates the best practices suggested by Facebook Developer Blog, as reported in our article, ‘Why should you [ ... ]

Tablets overtake smartphones in website visits

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Microsoft’s unveiling of their newest offering, a tablet computer called Surface, introduces another entrant to the tablet wars. Every tech company worth its salt has its own tablet in the market; from the most prolific - Apple’s iPad, to the BlackBerry Playbook and the Samsung [ ... ]

Seven lesser-known resources for Facebook marketing

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When it comes to Facebook marketing, there is no dearth of advice and helpful tips –  everyone has an opinion on what works and what doesn’t. Studies are conducted, data is analysed and conclusions drawn – which vary for different [ ... ]

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