Report: Strategies for effective tweeting – a Buddy Media study

Twitter sees about 340 million Tweets a day. A Buddy media report, entitled ‘Strategies for Effective Tweeting: A Statistical Review‘ tries to make sense of the staggering amount of information being exchanged, and presents a set of best practices for brands, so [ ... ]

Open Graph app Spotlight: Nike+

Nike launched the Nike+ Running application on Facebook last week, with mobile integration for iOS and Android. The app implements Open Graph and incorporates the best practices suggested by Facebook Developer Blog, as reported in our article, ‘Why should you [ ... ]

Tablets overtake smartphones in website visits

Microsoft’s unveiling of their newest offering, a tablet computer called Surface, introduces another entrant to the tablet wars. Every tech company worth its salt has its own tablet in the market; from the most prolific - Apple’s iPad, to the BlackBerry Playbook and the Samsung [ ... ]

Seven lesser-known resources for Facebook marketing

When it comes to Facebook marketing, there is no dearth of advice and helpful tips –  everyone has an opinion on what works and what doesn’t. Studies are conducted, data is analysed and conclusions drawn – which vary for different [ ... ]

Open Graph app Spotlight: Pose

Continuing our profile of successful Facebook Open Graph applications, as mentioned in the article ‘Why should you have an Open Graph application?‘, the spotlight is now on fashion platform app Pose. Pose is a style platform where people share real-time pictures of [ ... ]

Shoppers Stop engages customers with #sstweetstore

Retail chain Shoppers Stop, with their tagline ‘Start Something New’ have embraced social media enthusiastically, and have come up with a variety of ways to attract and engage  with customers via digital. Earlier this week, they held a Twitter contest [ ... ]

Open Graph app Spotlight: Fab

As a follow-up to our article on Facebook‘s Open Graph ‘Why should you have an Open Graph application?‘, we will be profiling some of the most successful applications, studying how they have come up with unique and innovative methods of [ ... ]

Twitter’s first TV commercial showcases new hashtag page

Twitter’s first television commercial that aired on Sunday during the 2012 Pocono 400 Nascar race in the US, contained something that has piqued everyone’s interest. The advertisement is part of a series of videos released by Twitter, that promote their new [ ... ]

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