Why do consumers disengage with a brand?

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‘The Social Break-up’ is 8th of the research series by ExactTarget. The findings are based on the U.S. market however can be implied even to the Indian market. The methodology used for the research is focus groups and online surveys. [ ... ]

Social Media Analytics – #IBM #Coremetrics : An Overview

IBM logo

We recently covered the Paul Writer Conference #CMO2011 on August, 25 2011. One of the interesting  sessions, conducted by Vikrant Chowdhary, General Manager – Software Solutions Group, IBM India / South Asia was on ‘Best Practices for Leveraging Marketing Automation [ ... ]

UTV Interactive and #IZEA bring #SponsoredTweets to India

SponsoredTweets

A new way of advertising on Twitter in India has been introduced by SponsoredTweets.com. SponsoredTweets describes itself as an ‘advertising platform geared towards Twitter users ’ that helps marketers connect with Twitter users, and brings them together in the online [ ... ]

New Trends in Brand Engagement: @MaheshMurthy at The Paul Writer Conference #CMO2011

CMO

Paul Writer, a peer-to-peer community for marketers organised the The Paul Writer Futurist CMO Conference last week. Digital and social media featured prominently in discussions on the latest marketing trends. Day 1 featured a session by Mahesh Murthy, Founder, Pinstorm [ ... ]

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