With post tagging, page owners can categorise posts according to campaigns, subject or content type (links, photos or text). Geo-tags and URL data get automatically tagged as well, making it easier to compare and analyse the popularity of individual posts, and categories of posts. This feature also makes the posts searchable. For instance, tags like ‘Apple‘ and ‘Android‘ can be added, and then an analysis can be done to see how posts containing each tag are received. This article explains how the tagging feature works.
Another useful element is the Alerts feature. It offers alerts when users unlike a page, and for changes in reach, growth, people talking about this and other metrics. Alerts can be customised and set according to the sensitivity desired by the page owner.
PageLever, whose clients include Microsoft, YouTube and Baskin Robbins, offers a variety of metrics and analysis based on Facebook insights data, and has recently been given the status of a ‘Preferred Marketing Developer’ by Facebook. It scores over Facebook Insights by providing post-by-post data that is very valuable for marketers and page owners.
Do you think post tagging and alerts are useful features to have for your brand page? What analytics tool do you use for your page? Share with us.