Pinterest was the fastest site ever to break through the 10 million unique visitor mark, according to data from comScore. It crossed Twitter, Bing, StumbleUpon and Google as a source of referral traffic, and in August opened up the platform and gave access to everyone, which up until then had been invite-only. We had earlier looked at some of the most successful and engaging brands on Pinterest, now we evaluate some tools and see the kind of analytics that are available for Pinterest.
- Pinfluencer: Pinfluencer is a tool that provides a wide variety of insights and analytics for brands on Pinterest, including which boards and which pins are the most viral, which users are most engaged, which users have the most influence. It also tracks which pins had the most impact on e-commerce, and provides a competitor study. Pinfluencer’s recently launched offering, Pinner360, tracks what users are pinning from a brand’s own site. This allows the brand to get in-depth knowledge about its customers, prospective buyers, and viewers.
- Curalate: Curalate focuses on finding all images that relate to a brand on Pinterest, irrespective of whether they are tagged or not. It uses an image recognition algorithm that makes it easier to gather the ‘pins in the haystack’, as they put it. It also offers the capability to gather images shared on Facebook and Twitter, if you connect your Pinterest account to it. Additionally, it tracks the brand’s boards on Pinterest, and gives insights related to the growth in traffic, how content is performing, most active pinners, etc. The dashboard shows interactions and impressions-led data (pins, re-pins, likes comments). It also aids in monitoring the competition, and monitoring keywords. Here is a sample view of the activity dashboard:
- Pinerly: Pinerly allows you to create campaigns which are individual pins that are generated from within the dashboard, and then track their performance. For each campaign, the dashboard gives you an overview of clicks, likes and re-pins. It also creates graphs showing the number of clicks per day, and the growth. Further, it helps in marketing itself by providing useful tips on optimising posts and understanding best practices.
- Unmetric Score: Social media benchmarking company Unmetric has now also added Pinterest integration to its roster of tools. It awards each brand a score, ranging from zero to 100, derived from various quantitative and qualitative metrics specific to Pinterest, weighted and normalised by industry. The platform also charts the reach of activity through the repins, comments and likes generated daily, even identifying the key influencers interacting with a brand’s boards. Engagement is charted through the pin to repin ratio, indicating which brands are resonating most with their audiences. It helps brands to measure and evaluate exactly how they stack up against their competitors. Unmetric has already indexed the activity of over 1,000 of the world’s largest brands.
These are some of the most interesting tools that provide Pinterest analytics. Do you use any of these? Have you tried any other tools that you like? Share with us!