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What’s the best time to post links on brand pages?

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One of the central questions that brands face on social media is figuring out the best times to post on various platforms, so that their content receives maximum exposure. There are several studies and tools that exist to calculate the [ ... ]

Consumers using social media for customer service wield higher influence: Study

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Social media has raised the bar for customer service. A recent American Express survey shows that customers who use social media channels for service generally wield a greater amount of influence. The survey was conducted in the U.S. and ten other [ ... ]

What does Facebook’s hybrid news feed mean for brand pages?

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Results from a recent study by Edgerank shows that page impressions on Facebook have  been showing a decline.The study compares average Impressions per post per fan for Facebook pages in June 2011 and December 2011. The average Page experienced a change of [ ... ]

Impact of social media on the travel industry: Study

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With the advent of social media as one of the most significant ways of increasing exposure for consumer brands, it follows naturally that other domains would also benefit from the many advantages that social media has to offer. One industry [ ... ]

Interactions on brand pages are vital testimonial of customer service – a study

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Brands are increasingly using social networking sites as a means of engaging consumers. However, companies spend a lot of time and effort into attracting customers, and not nearly enough in keeping them happy and satisfied. Often forgetting that social media [ ... ]

Why most Facebook users get more than they give: Study

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The Pew Research Center has just released a report on the insights gained from a telephonic survey and actual profile information of Facebook users, and a very interesting trend has emerged – ‘power users’, a segment of Facebook users who [ ... ]

Brands fail to listen to what people want: Digital Life by TNS #tnsdl

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TNS recently announced its findings for Digital Life. The study is based on in-depth interviews with over 72,000 people in 60 countries. The study scopes out consumer attitudes across the markets and the consumer behaviour online. Key Findings: a global [ ... ]

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