Videos
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NEW: 30 social media case-studies from India including winners of CaseChallenge 2
Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released
Indian organisations use social media more often than their global counterparts, according to Ernst & Young‘s recent study, titled ‘Social Media Marketing – India Trends Study 2013′. The report takes a deep look into how companies in India use digital
Some statistics around social media penetration in India caught our attention. Our attempt will be to make sense of these figures from various reports and understand if these are indicating a positive trend for marketers. We Are Social reported that
Cricket to India is what football is to England. Unmetric, the social media benchmarking company for brands, undertook a study to understand how the IPL teams were performing on social media. The IPL teams have been competing not only on-field
People have been saying ‘content is the king’ for a long time now, and everyone has understood the importance of creating great content. It isn’t about selling at all. It thrives on the premise that delivering high-quality, relevant and valuable
Internet-browsing and social media usage patterns differ from region to region. Ipsos OTX reported that internet users in parts of Asia-Pacific and Latin America visit brand pages on social networking sites relatively more often than other users. Countries in the
It may have once been a commonly-held notion that only retail and consumer goods brands are well suited to leverage social media to connect with their consumers, and brands in the financial sector will have a harder time of it.
There has been a lot of research to determine why people ‘like’ and ‘follow’ brands on their social media channels. Social engagement advertising firm SocialVibe conducted a study on internet users in the US to find out the reasons why
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.