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Study: What kinds of advertisements do people prefer seeing?

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This is a question that is of immense value to marketers. A recent survey conducted by Harris Interactive, in association with social and mobile advertising platform MediaBrix, attempts to understand how people relate to ads that they see online in applications [ ... ]

Survey: What do marketers think about social media?

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SEOmoz and HubSpot‘s annual industry survey on the state of SEO and internet marketing, based on responses from 6,491 marketers, has some interesting insights on marketers and how they use social media for business. Here are some key points: 44.4% of [ ... ]

40% of the world’s top brands are on Instagram

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Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Study: Which Twitter tools do brands use?

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Do brands use Twitter‘s website to post tweets, or official Twitter clients, or third-party tools? Do large companies use one social media management system, or do they rely on different tools? Which of these third-party tools are most popular? These [ ... ]

NM Incite Social Media Brand Equity Ranking: Q1 and Q2 comparison

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NM Incite, a Nielsen/McKinsey company, launched the Social Media Brand Equity Ranking (SMBER) Index earlier this year. The index uses a model of analysis to measure and rank brands based on the volume of associated buzz on social media sites and public [ ... ]

Why do consumers ‘like’ your brand on social media sites?

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Several studies have been conducted to assess why consumers ‘like’ or follow brands on social media. A recent study by the Incyte group on customer preferences about engaging and interacting with brands on social networks, suggested that social networks are [ ... ]

Data on India’s mobile advertising spends

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A report released by eMarketer on global mobile advertising spends puts India’s mobile ad spends for 2011 at $4.7 million. While this is a minisicule amount when compared to Japan’s $1.36 billion, it reflects a growth of 190.6% from 2010. Moreover, [ ... ]

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