Study: Social media users are overwhelmed with updates


A recent study by online community revealed that more than half regular social media users are overwhelmed by the large number of updates and would like to take a break from social networking. A trend that doesn’t bode well [ ... ]

Facebook page insights to give businesses more actionable data


Businesses will very soon witness a change in Facebook’s insights page as the social media giant announces its redesign to enable businesses to gain more actionable insights. Facebook finally answers the page owner’s query – “Don’t just tell me how [ ... ]

Study: The average Facebook page experiences 0.35 viral uplift


What is viral uplift? Edgerank Checker defines it as the relationship between viral reach and organic reach – it measures whether viral reach exceeds organic reach, thus suggesting that a page’s content is significantly viral. The study by Edgerank Checker [ ... ]

Study: Social tools enhance workplace productivity

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Research firm Ipsos recently did a study for Microsoft to assess the role of social media and research tools at the workplace. The study covered around 10,000 respondents across 32 different countries, including India, from March 25, 2013 to April [ ... ]

Report: Which are the best performing brands apps on Facebook?


Facebook applications are a great way for marketers to build and strengthen their brands’ communities, while simultaneously being able to gather valuable user and customer data. According to social benchmarking firm Unmetric, they offer brands an opportunity to initiate campaigns that [ ... ]

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