One way of reaching out to customers online, that has been efficiently utilised in India by only a few brands, is email marketing. Over the next few days, we will be doing a series of posts talking about email marketing,
In a recent development, Facebook introduced a new feature called ‘Sponsored Stories’ which will allow companies to take user generated content and turn it into an advertisement for its products.In a world where word of mouth and recommendations from trusted sources still score over advertising, Facebook Sponsored Stories seem like a logical way of introducing another revenue channel within Facebook.
In the recent years we have seen the advent of more and more apps and social games in the digital space. The number of social gamers is also increasing at a steep rate, which has led brand custodians to start targeting these masses in the virtual space. Utilizing innovative approaches and the necessary technology support, the brands are now trying to build their customer bases on these interactive environments, shifting the focus from the people who are only on their fan pages.