Are Indian audiences really social by Anurag Batra

Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).

Do you remember that advertisement you saw on Facebook, really liked it and fancied winning the competition? Do you remember the number of windows that you opened after that to finally reach a place where it asked you to register for something and then claim? Are you a part of those 760,002 people who really say “thumbs up” to a brand, like it and then forget about it?

‘Why social media can be so unsocial’ by Anurag Batra

Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy. Register here for IndiaSocial Summit 2010.

I am from the generation that grew up without ACs, mineral water or even toilet paper. It was a magical time, without internet (and obviously no social media), where relationships ran deep and interactions were full of quality

IndiaSocial™ Case Challenge, an Open invitation.

Choreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is what we  aspire to do with the IndiaSocial™ Case Challenge in the India context. Open