Measurement – Is it the Holy Grail of Public Relations by Ashwani Singla

Ashwani Singla is Chief Executive Officer, Penn Schoen Berland. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company). Measurement is defined by dictionary.com as the act or process of ascertaining the extent, dimensions, or quantity of something. [ ... ]

IndiaSocial Summit 2010 – insights and learnings

Here is a big thank you to all of you who made #iss10 happen. The energy, buzz, knowledge, views, insights, critical assessment brought in by the participants and the community at large is what defined #iss10.[ ... ]

Keynote 5 by Ashwani Singla; Panel 5 ROI – What’s the fuss?

Ashwani Singla, CEO, South Asia, Penn Schoen Berland holding keynote session, talking about Value creation. Science creates value, social media is the science that creates value. Communication today is challenged and reinvented – are we having an informed choice, is [ ... ]