FMCG sector struggling on Facebook, media sees the highest interaction

Iffort Consulting recently published a study on how business entities in India are using Facebook. The study includes 25 brands from 7 verticals namely Media, Consumer Durables, Food Chains, FMCG, Telecom, Online Portals and Publishing. These brands were analyzed for one month on various quantitative and qualitative criterion like number of fans of a page, % growth of fans, methods of fan engagement, admin response, content type, total discussions on the page etc.[ ... ]