#Facebook introduces #hashtags

June 13, 2013 | 3:33 pm IST by Anurag Bhattacharyya

Facebook started out as a way for people to connect with their friends but it is constantly evolving into a great marketing platform. The world’s largest social network joins the Hashtags bandwagon following Twitter, Tumblr and Pinterest. The hashtags will [ ... ]

Report: Which are the best performing brands apps on Facebook?

May 28, 2013 | 11:16 am IST by Kanksha Barman

Facebook applications are a great way for marketers to build and strengthen their brands’ communities, while simultaneously being able to gather valuable user and customer data. According to social benchmarking firm Unmetric, they offer brands an opportunity to initiate campaigns that [ ... ]

Like vs Success – How Big is Your Brand Really?

November 27, 2012 | 3:42 pm IST by Ramona Sen

It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is why it [ ... ]

40% of the world’s top brands are on Instagram

August 17, 2012 | 8:12 am IST by Kanksha Barman

Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Understand Influence & Influencers – Join Irfan Shah, Radian6 at the IndiaSocial Summit 2012

March 9, 2012 | 4:39 pm IST by Kanksha Barman

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What is social media influence? How does influence change in the online space? Is there a difference between influence and popularity? What’s the role of technology vs. human intervention in influencer identification? In an ever-evolving business environment and emergence of [ ... ]

Build your fan base: Gian Fulgoni, comScore at ad:tech 2012 #adtechin

February 28, 2012 | 12:55 pm IST by Kanksha Barman

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The closing keynote of ad:tech 2012 Day 1 was given by Gian Fulgoni, Executive Chairman and Co-Founder of comScore. He provided an overview of the current digital landscape in India and highlighted key issues such as the use of mobile [ ... ]

Brands are now Publishers: Panel at ad:tech 2012 #adtechin

February 25, 2012 | 12:29 am IST by Kanksha Barman

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One of the interesting panels from Day #1 of ad:tech 2012 was the panel on Brand Strategy – combining branded content with a great marketing plan. Titled ‘Brands are now Publishers’, the panel comprised of Wasim Basir, Director, Integrated Marketing [ ... ]

Case Study: Ford Figo Discover Smart Drive

December 28, 2011 | 10:52 am IST by Editorial

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India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Ford Figo Discover Smart Drive Share a little about your organisation/ brand Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. [ ... ]

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Carlton D’Silva, Chief Creative Officer, Hungama Digital

Gitanjali Sriram, Founder & Managing Partner, Naked Communications India

Tripti Lochan, CEO, VMLQais, Singapore
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