Facebook started out as a way for people to connect with their friends but it is constantly evolving into a great marketing platform. The world’s largest social network joins the Hashtags bandwagon following Twitter, Tumblr and Pinterest. The hashtags will [ ... ]
Facebook applications are a great way for marketers to build and strengthen their brands’ communities, while simultaneously being able to gather valuable user and customer data. According to social benchmarking firm Unmetric, they offer brands an opportunity to initiate campaigns that [ ... ]
It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is why it [ ... ]
Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]
What is social media influence? How does influence change in the online space? Is there a difference between influence and popularity? What’s the role of technology vs. human intervention in influencer identification? In an ever-evolving business environment and emergence of [ ... ]
The closing keynote of ad:tech 2012 Day 1 was given by Gian Fulgoni, Executive Chairman and Co-Founder of comScore. He provided an overview of the current digital landscape in India and highlighted key issues such as the use of mobile [ ... ]
One of the interesting panels from Day #1 of ad:tech 2012 was the panel on Brand Strategy – combining branded content with a great marketing plan. Titled ‘Brands are now Publishers’, the panel comprised of Wasim Basir, Director, Integrated Marketing [ ... ]
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Ford Figo Discover Smart Drive Share a little about your organisation/ brand Established in 1995, Ford India is a wholly owned subsidiary of Ford Motor Company, a global automotive industry leader. [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.