Tag Archives: brands

A larger social media community doesn’t equate consumer engagement – Nielsen Consumer 360 India

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Nielsen organised its annual Nielsen Consumer 360 conference on 15 November, 2011 at New Delhi. This year the event focused on the following broad points – How Neuro science is helping brands understand the consumer behaviour and help them leverage their [ ... ]

Case Study: Driving Ford- Present to Future

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IndiaSocial Case Challenge – edition 2 Category: Best Strategic programme Title: Driving Ford- Present to Future Share a little about your organisation/ brand Ford India Private Limited is a wholly owned subsidiary of the Ford Motor Company in India. Ford India Private [ ... ]

10 Ways to feature on the News Feed on Facebook- Report by Buddy Media

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The Buddy Media platform, which provides brands with tools to effectively manage their Facebook page and fans, has released a White Paper on strategies that Brands can employ to increase audience engagement on ‘News Feed’. According to a comScore Report, [ ... ]

Slideshare’s latest feature Zipcast to enable quick conferences

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Slideshare has announced a new feature called Zipcast where meetings and presentations can be done from the browser itself without the need to download a software. With the options that are provided by Zipcast, would you be going in for more presentations with your team and will it replace your previous methods of interaction?[ ... ]

Why Social Gaming should be the next stop for Indian marketers?

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In the recent years we have seen the advent of more and more apps and social games in the digital space. The number of social gamers is also increasing at a steep rate, which has led brand custodians to start targeting these masses in the virtual space. Utilizing innovative approaches and the necessary technology support, the brands are now trying to build their customer bases on these interactive environments, shifting the focus from the people who are only on their fan pages.[ ... ]

Small brands are making big on Social Media

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According to a study done by Kapil Ohri of Afaqs, various small brands are utilizing social media much more effectively than the bigger brands. The study establishes that brands like Wildcraft (2.1 lakh fans), Cocoberry (45,797 fans) have more fans than the likes of Reebok and KFC India .According to the study, even brands like Parle Agro Hippo or ITC Bingo haven’t been able to capture the market if you go on numbers.[ ... ]

IndiaSocial™ Case Challenge, an Open invitation.

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Choreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is [ ... ]