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Post Tagged with: "Cafe Coffee Day"

New Trends in Brand Engagement: @MaheshMurthy at The Paul Writer Conference #CMO2011

Paul Writer, a peer-to-peer community for marketers organised the The Paul Writer Futurist CMO Conference last week. Digital and social media featured prominently in discussions on the latest marketing trends. Day 1 featured a session by Mahesh Murthy, Founder, Pinstorm and Managing Partner, Seedfund who delivered a talk on ‘How the rules of brand engagement

Published by Ipsita Mitra on August 29, 2011 5:59 pm

How brands can use Foursquare?

Foursquare is quite possibly the new platform to leverage on for brands especially retail joints and restaurants. Cafe Coffee Day recently became the biggest brand in India to offer Specials for its customers through the service. What can other brands do to make most of its new functions and features

Published by TanujLakhina on March 14, 2011 4:18 am

Café Coffee Day – A lot can happen over Twitter

As the tag line for Café Coffee Day goes, “a lot can happen over coffee”. In an ironic twist of events, the brand discovered that “a lot” can really happen, if, allegedly, not allowed over coffee, then over Twitter. Scenario A tweet-up planned by a group of bloggers/micro bloggers at the Café Coffee Day, Ishapani

Published by Amita Malhotra on February 16, 2010 6:09 pm