Case Study: Canon – Knowing your consumers, the social way

canon 2

IndiaSocial Case Challenge- edition 2 Category: Best use of Platform Title: Knowing your customers, the social way Share a little about your Organisation Incorporated in 1997, Canon India Pvt. Ltd. is a 100% subsidiary of Canon Singapore Pte.Ltd; a world [ ... ]

Case Study: Adidas Cricket

adidas cricket

IndiaSocial Case Challenge- edition 2 Category: Best Strategic Programme ( Long-Term) Title: Adidas Cricket Share a little about your organisation/ brand Isobar is a modern communications agency network, made up of a committed and diverse group of over 2,200 people [ ... ]

Case Study: Bollywood Buzz – Assessing the effectiveness of UTV movies’ online advertising

Launched in February 2008, UTV Movies is one of the 24-hour premium Hindi movie channels that is the brand extension of UTV Motion Pictures – one of the largest Hindi movie studios in India. The research was conducted for UTV Movies in Q1 2010, using proprietary Nielsen Online tools to measure the buzz for 6 movies that were released in the same time period.[ ... ]

IndiaSocial Case Challenge deadline extended to 2 March,12 midnight IST

We have been receiving requests to extend the IndiaSocial Case Challenge deadline keeping in mind the upcoming Holi weekend. Basis this we have decided to extend the deadline for submissions to 2nd of March, midnight IST. Hope this helps the [ ... ]