It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is why it [ ... ]
Title Verse-a-tile – The crowdsourced poem Organization Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. [ ... ]
Retail chain Shoppers Stop, with their tagline ‘Start Something New’ have embraced social media enthusiastically, and have come up with a variety of ways to attract and engage with customers via digital. Earlier this week, they held a Twitter contest [ ... ]
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Maruti Suzuki Ritz – Live the moment Share a little about your organisation/ brand Maruti Suzuki Ritz is one of the hatchback car’s in India. It is targeted to young audiences [ ... ]
India Social Case Challenge- edition 2 Category: Best Short-term campaign Title: Nokia N8 in social media – The art of storytelling and the power of UGC Share a little about your organisation/ brand Bloggers’ Mind is a word of mouth and conversation [ ... ]
IndiaSocial Case Challenge – edition 2 Category: Best Short Term campaign Title: Bell Bajao! – ringing louder against #VAW Share a little about your organisation/ brand Breakthrough is a global human rights organisation that uses the power of media, pop culture, [ ... ]
IndiaSocial Case Challenge – edition 2 Category: Best use of a channel/platform Title: Being the Castrol World Cup ka Hero on Facebook Share a little about your organisation/ brand Castrol India has Castrol Cricket Index is a definitive system to objectively analyse and rank [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.