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Internet penetration is rising in India and with that, a rise in online video consumption is also being observed. comScore Video Metrix, a firm providing comprehensive views of the online video landscape, states that the digital video audience has doubled in
Executive summary The article is based in association between comScore and Facebook. The research, examines the nature of the reach and frequency of branded content on Facebook, is largely based on May 2011 findings from comScore Social Essentials™, but also
The Buddy Media platform, which provides brands with tools to effectively manage their Facebook page and fans, has released a White Paper on strategies that Brands can employ to increase audience engagement on ‘News Feed’. According to a comScore Report,
In a webinar held on June 07, 2011, Kedar Gavane, Director India for comScore, presented a findings of their latest report on the “State of Internet with a Focus on India”. At IndiaSocial, we have tried to share some of
comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing.
Hassan Mirza is Director – Intl. Sales, July Systems. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).
Over the past several years, the use of social networks and mobile devices has become omnipresent. Possibly more than any other developments, these two trends epitomize how technology has impacted everyday consumer lifestyles. This has broad implications, not just in terms of how people stay connected with friends and family, but in how they interact with companies, and purchase products and services.
The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out.
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.