Comscore Report – Power of Like

Executive summary The article is based in association between comScore and Facebook. The research, examines the nature of the reach and frequency of branded content on Facebook, is largely based on May 2011 findings from comScore Social Essentials™, but also includes insights from Facebook’s internal analytics platform. 5 Key Findings The Newsfeed is the primary

10 Ways to feature on the News Feed on Facebook- Report by Buddy Media

The Buddy Media platform, which provides brands with tools to effectively manage their Facebook page and fans, has released a White Paper on strategies that Brands can employ to increase audience engagement on ‘News Feed’. According to a comScore Report, a Facebook member spends maximum time on the ‘News Feed’ section i.e. 27% in a

State of the Internet in India – June 2011 – A Report by comScore

In a webinar  held on June 07, 2011, Kedar Gavane, Director India for comScore, presented a findings of their latest report on the “State of Internet with a Focus on India”. At IndiaSocial, we have tried to share some of the key interesting findings from the report about the web usage in India. Scope of

Pharmaceutical brand websites most impactful for conversions and awarness: comScore

comScore released its fifth annual report on Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study continues to show the trends of previous editions, that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability towards pharmaceutical brands. Visits to branded websites also continue to provide the most

30.2 million Indian users watched videos online in January 2011: Report

comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing

Social media and mobile by Hassan Mirza

Hassan Mirza is Director – Intl. Sales, July Systems. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).

Over the past several years, the use of social networks and mobile devices has become omnipresent. Possibly more than any other developments, these two trends epitomize how technology has impacted everyday consumer lifestyles. This has broad implications, not just in terms of how people stay connected with friends and family, but in how they interact with companies, and purchase products and services

India Social Networking Audience grows by 43%, Facebook is No.1

The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out

Comscore report 2010 on top performing business/finance sites

19.7 million Internet users (over 15 years of age) in India, visit Business/Finance sites, which indicates a 45% increase over 2009. Increasingly Indian businesses are getting attuned to the digital space and are looking to the Web for business and finance-related content