Internet penetration is rising in India and with that, a rise in online video consumption is also being observed. comScore Video Metrix, a firm providing comprehensive views of the online video landscape, states that the digital video audience has doubled in
comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing.
Hassan Mirza is Director – Intl. Sales, July Systems. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).
Over the past several years, the use of social networks and mobile devices has become omnipresent. Possibly more than any other developments, these two trends epitomize how technology has impacted everyday consumer lifestyles. This has broad implications, not just in terms of how people stay connected with friends and family, but in how they interact with companies, and purchase products and services.
The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out.