Digital video views in India on the rise

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Internet penetration is rising in India and with that, a rise in online video consumption is also being observed. comScore Video Metrix, a firm providing comprehensive views of the online video landscape, states that the digital video audience has doubled in [ ... ]

10 Ways to feature on the News Feed on Facebook- Report by Buddy Media

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The Buddy Media platform, which provides brands with tools to effectively manage their Facebook page and fans, has released a White Paper on strategies that Brands can employ to increase audience engagement on ‘News Feed’. According to a comScore Report, [ ... ]

State of the Internet in India – June 2011 – A Report by comScore

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In a webinar  held on June 07, 2011, Kedar Gavane, Director India for comScore, presented a findings of their latest report on the “State of Internet with a Focus on India”. At IndiaSocial, we have tried to share some of [ ... ]

Pharmaceutical brand websites most impactful for conversions and awarness: comScore

comScore released its fifth annual report on Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study continues to show the trends of previous editions, that exposure to online display advertising and branded websites provides a positive lift in awareness [ ... ]

30.2 million Indian users watched videos online in January 2011: Report

comScore has released an interesting study on video usage in India. The report highlights the top video viewing websites in India, time spent on video viewing and the penetration of the online video viewing market compared to other markets. Not surprisingly, YouTube is one of the most utilised source when it comes to video viewing.[ ... ]

India Social Networking Audience grows by 43%, Facebook is No.1

The latest release from comScore (issued earlier in the day) shares the latest statistics on the growth of social networking market India and respective shares of players in the Indian market. If you are a marketer looking where to put your money in terms of Social Networking platforms in India, check this out.[ ... ]