Tag Archives: customer care

Study: How top brands use Twitter for customer service

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Twitter is a channel that has been steadily growing in importance for brands and marketers. 99 of the top 100 brands, according to Interbrand’s list of the best global brands have an official presence on Twitter. Simply Measured recently released [ ... ]

Consumers using social media for customer service wield higher influence: Study

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Social media has raised the bar for customer service. A recent American Express survey shows that customers who use social media channels for service generally wield a greater amount of influence. The survey was conducted in the U.S. and ten other [ ... ]