Tag Archives: digital media

Salesforce to acquire Buddy Media

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Enterprise cloud computing company Salesforce.com is in talks to acquire marketing solutions provider Buddy Media, striking a deal of around $800 million. Salesforce also recently acquired Radian6, the social media management tool and customer engagement platform. Together, these acquisitions could be [ ... ]

Study: The Internet habits of India’s ‘Generation Y’

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The ‘Generation Y’ survey by Tata Consultancy Services provides several keen insights into how India’s youth use social media. With youth being a key target demographic for several brands, it is useful to know their preferences, major trends and social media [ ... ]

#twitter4brands event in NYC shares interesting statistics

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As a part of Internet Week New York, Twitter held their first ever #Twitter4Brands event on May 17, 2012, bringing together marketers from several brands and agencies. Joel Lunenfeld, VP of Brand Strategy at Twitter, shared how brands are using [ ... ]

Power Talks: Branded Content at #indiasocial12

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Speakers: Carlton D’Silva, Chief Creative Officer, Hungama Digital Gitanjali Sriram, Founder & Managing Partner, Naked Communications India Branded Content – Gitanjali Sriram, Naked Communications at the IndiaSocial Summit 2012 View more presentations from India Social Tripti Lochan, CEO, VMLQais, Singapore Branded [ ... ]

How the Mahindra Group is using social for building grassroots movement – Join B. Karthik, Mahindra Group at the IndiaSocial Summit 2012

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“We’re living in a time of uprisings.” Scott Goodson, author of the book ‘Uprising: How to build a brand and change the world by sparking cultural movements‘ in this recent Harvard Business Review article talks about the recent changes in global culture [ ... ]

Build your fan base: Gian Fulgoni, comScore at ad:tech 2012 #adtechin

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The closing keynote of ad:tech 2012 Day 1 was given by Gian Fulgoni, Executive Chairman and Co-Founder of comScore. He provided an overview of the current digital landscape in India and highlighted key issues such as the use of mobile [ ... ]

72% access internet for healthcare related information: Catching the e-Healthcare Bug

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Webchutney recently announced the findings of their latest report -Catching the e-Healthcare Bug based on a survey of over 2000 respondents from an online consumer panel. Catching the e-Healthcare Bug analyses the growing influence of digital media on the Indian [ ... ]