Facebook page insights to give businesses more actionable data


Businesses will very soon witness a change in Facebook’s insights page as the social media giant announces its redesign to enable businesses to gain more actionable insights. Facebook finally answers the page owner’s query – “Don’t just tell me how [ ... ]

What kind of content works on social media?


Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]

Experience Commerce launches Brand Buzz Index


As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience [ ... ]

40% of the world’s top brands are on Instagram

Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Facebook adds enhanced post targeting feature to brand pages

Facebook is adding enhanced options for post-targeting on brand pages – page administrators will soon be able to create posts aimed at specific audience segments, segregated by gender, age, education, and several other categorisations. The feature is available to a [ ... ]

Report: State of Facebook Mobile Advertising

Facebook mobile ads were launched on June 5, 2012. The initial reports from the industry have been positive, with studies released from Facebook ad partners saying that mobile ads are clicked 13 times more than desktop ads, and earn 11 times more. [ ... ]