Allen Solly’s recent campaign on Facebook was focused on translating engagement with fans and customers online into footfalls and sales at physical stores. The campaign achieved its revenue target, and 4% of the revenue during the End of Season Sale [ ... ]
Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]
It is a common mistake to assume that having a large number of fans means that the brand is engaging on social media channels. This is untrue. Not all fans engage on social media platforms and that is why it [ ... ]
As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience [ ... ]
Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]
Facebook is adding enhanced options for post-targeting on brand pages – page administrators will soon be able to create posts aimed at specific audience segments, segregated by gender, age, education, and several other categorisations. The feature is available to a [ ... ]
Facebook mobile ads were launched on June 5, 2012. The initial reports from the industry have been positive, with studies released from Facebook ad partners saying that mobile ads are clicked 13 times more than desktop ads, and earn 11 times more. [ ... ]
Engagement in custom tabs on Facebook brand pages has seen a steep decrease since the arrival of Timeline, according to a PageLever report. The Timeline view for brand pages was first introduced on February 28, 2012. Page administrators were given a one month [ ... ]
Interview with Sameer Agarwal, Chief Marketing Officer at RockeTalk
NOTE: The audio/visual synchronisation is slightly off initially in the video, but gets corrected later on.
Gautam Ghosh, Product Evangelist and India Marketing Lead at BraveNewTalent giving his presentation at the Learning Session: Social Recruiting, at the IndiaSocial Summit 2012.
Carlton D’Silva, Chief Creative Officer, Hungama Digital
Gitanjali Sriram, Founder & Managing Partner, Naked Communications India
Tripti Lochan, CEO, VMLQais, Singapore
Subhamoy Das, Associate Vice President — Communications, Deloitte giving his presentation at the Learning Session: Power of Stories in Brand Building, at the IndiaSocial Summit 2012.