Tag Archives: Engagement

What kind of content works on social media?

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Content on social media is of paramount importance, and also one of the trickiest things to get right. At a recent conference, Scott Monty, Global Head of Social Media at Ford Motor Company said, “Content is the currency of social.” Content [ ... ]

Experience Commerce launches Brand Buzz Index

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As social and digital marketing gains ground in the India, the need for tools that help make the process scientific also increases. Earlier this month we saw the launch of Rediffusion Y&R’s tool ‘Brand Asset Valuator’, and now digital agency Experience [ ... ]

40% of the world’s top brands are on Instagram

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Is Instagram the new Pinterest? Even though Facebook and Twitter are the two pillars of social media marketing, every now and then, an interesting social network emerges that provides new ways to share content, and captures the fancy of the [ ... ]

Facebook adds enhanced post targeting feature to brand pages

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Facebook is adding enhanced options for post-targeting on brand pages – page administrators will soon be able to create posts aimed at specific audience segments, segregated by gender, age, education, and several other categorisations. The feature is available to a [ ... ]

Report: State of Facebook Mobile Advertising

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Facebook mobile ads were launched on June 5, 2012. The initial reports from the industry have been positive, with studies released from Facebook ad partners saying that mobile ads are clicked 13 times more than desktop ads, and earn 11 times more. [ ... ]

Report: Custom tabs on Facebook pages see sharp decline after Timeline

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Engagement in custom tabs on Facebook brand pages has seen a steep decrease since the arrival of Timeline, according to a PageLever report. The Timeline view for brand pages was first introduced on February 28, 2012. Page administrators were given a one month [ ... ]