The Social Breakup: why a consumer unfriends your brand?

February 21, 2011 | 11:20 am IST by TanujLakhina

A study by Exact Target and CoTweet tries to understand why users would unsubscribe from an Email newsletter, unlike a brand on Facebook and/or unfollow a brand on Twitter. The psychology behind these actions by the users is explored as more and more brands take to the online space.[ ... ]

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