Power Panel: Digital Media Mix at #indiasocial12 #video

Power Panel: Discussion on digital media mix: social versus search versus display or social + search + display Anurag Batra, Chairman & Editor-in-Chief, Exchange4 Media Arnab Mitra, National Director – Digital, Starcom MediaVest Group Mahesh Murthy, Founder, Pinstorm & Managing [ ... ]

Coverage of the IndiaSocial Summit 2012

We had an exciting grand finale on the 4th of April to the 2nd edition of the IndiaSocial Summit 2012. Here are some of the articles on the various sessions at the Summit: Brands can no longer have guarded conversations [ ... ]

Indian markets breaking new grounds: Pitch CMO summit 2011

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Exchange4media organised the last lap of their three city event called the Pitch CMO Summit 2011, at New Delhi on 25 November, 2011. The agenda of the summit was how the Indian markets are evolving in respect to change in [ ... ]

Are Indian audiences really social by Anurag Batra

Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).

Do you remember that advertisement you saw on Facebook, really liked it and fancied winning the competition? Do you remember the number of windows that you opened after that to finally reach a place where it asked you to register for something and then claim? Are you a part of those 760,002 people who really say “thumbs up” to a brand, like it and then forget about it?
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‘Why social media can be so unsocial’ by Anurag Batra

Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy. Register here for IndiaSocial Summit 2010.

I am from the generation that grew up without ACs, mineral water or even toilet paper. It was a magical time, without internet (and obviously no social media), where relationships ran deep and interactions were full of quality.[ ... ]

India Social Media Survey Edition 2 is live. Participate Now!

Edition 2 of the Blogworks India Social Media Survey is an attempt to address the business segment and understand the nature, and level, of social media usage by businesses and brands in India; channels and impact; objectives and measurement. To participate in the survey, read more.[ ... ]

IndiaSocial™ Case Challenge, an Open invitation.

Choreographer Travis Payne, when asked about the dancers’ auditions for the movie  Michael Jackson-This is it,  said  “The idea was, get the big fish from all across the world, and put them into one pond.”  In a way this is [ ... ]