Power Panel: Discussion on digital media mix: social versus search versus display or social + search + display Anurag Batra, Chairman & Editor-in-Chief, Exchange4 Media Arnab Mitra, National Director – Digital, Starcom MediaVest Group Mahesh Murthy, Founder, Pinstorm & Managing
Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the Blogworks India Social Media Report Edition 2 in association with NM Incite ( A Nielsen McKinsey company).
Do you remember that advertisement you saw on Facebook, really liked it and fancied winning the competition? Do you remember the number of windows that you opened after that to finally reach a place where it asked you to register for something and then claim? Are you a part of those 760,002 people who really say “thumbs up” to a brand, like it and then forget about it?
Anurag Batra is Chairman and Editor-in-Chief, exchange4media group. This article is originally a part of the IndiaSocial CaseBook 1 featuring over 22 Social Media case studies in India. Click here to download your copy. Register here for IndiaSocial Summit 2010.
I am from the generation that grew up without ACs, mineral water or even toilet paper. It was a magical time, without internet (and obviously no social media), where relationships ran deep and interactions were full of quality.